Apr 26 (edited) in #๐พ๐ผ๐๐๐๐๐ผ๐๐๐๐ ๐
๐ฉYou will Find this Post Useful #2
Okay, so letโs continue with what has worked for me in Growth Operating.
(Maybe you're involved in a different model, but the principles I discuss here are universal business concepts like client acquisition, market research, and sales. Read through and pick out the nuggets that will serve you best.)
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๐จ๐ฅ๐ฅ๐จ๐ฐ-๐ฎ๐ฉ๐ฌ:
If there is one aspect of client acquisition that you cannot overlook, it is follow-ups.
The most likely scenario is that the people you are reaching out to won't see your initial email.
And even if they do, they might be too busy with their own responsibilities to respond, even if they are interested.
So, you must follow up.
Donโt think of it as spamming them.
It's your ethical duty to ensure your proposal is delivered to them.
As we discussed in the previous post, you genuinely believe that you can help the person on the other side of that email address.
So, if that's the case, why wouldn't you ensure that they read your message and make an informed decision about whether to work with you?
(If someone replies and states that they are not interested, do not follow up with them. It's easier to convert neutral responses into yeses than to turn nos into yeses. It's simply not worth the effort)
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Now that we understand the importance of follow-ups, letโs create them!
It might seem contradictory to what we discussed earlier, but we wonโt follow up with everyone indefinitely.
We have a limited amount of time and energy, and we need to ensure we are directing it appropriately.
That's why we will craft 4 follow-ups, creating a total of a 5-email sequence.
I like to structure the timing like this:
- 1st email sent
- 2 days later: 1st follow-up
- 3 days after the 1st follow-up: 2nd follow-up
- 5 days after the 2nd follow-up: 3rd follow-up
- 10 days after the 3rd follow-up: 4th follow-up (last email)
What can I say in the follow-ups?
Just be natural.
Imagine one of your long-distance friends didn't read a very important message you sent. What would you say to encourage them to read it?
Keep it short, ideally 2-3 lines, and write it as a response to your first email.
Please do not send the follow-ups as new emails.
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๐๐จ๐ฐ ๐๐๐ง ๐ฒ๐จ๐ฎ ๐ญ๐ซ๐๐๐ค ๐๐ฏ๐๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐ ?
Stay organized and write everything down in a Google Sheet.
My sheet includes the following columns:
- IG URL
- Email Address
- Email Status (Sent/Not Sent)
- 1st Follow-Up
- 2nd Follow-Up
- 3rd Follow-Up
- Last Follow-Up
- Last Message Date
Whenever someone replies, I add them to a new sheet.
If the response is positive or neutral, they go into the 'Positive' sheet.
Negative responses are added to the 'Negative' sheet, allowing me to ignore those contacts in the future.
Having it organized in this manner makes it much easier to keep track of everything and ensures that no one slips through the cracks.
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Now it all comes down to execution and sheer volume.
Imagine a scenario where no one replies to your first email, but everyone responds to your third follow-up.
Remember, you can't send all three emails on the same day; you must adhere to the timing strategy we discussed earlier.
How quickly would you want to send out the first email? Obviously, asap.
So let's do just that.
Again, again and again.
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In the next post, I'll discuss how to handle email responses and how to transition those interactions into a call with you!
P.S. I'm trying to secure that @joel link for my profile. If you liked this post, could you follow me so I can secure that? thanks! :)
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๐ฉYou will Find this Post Useful #2
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