With a little guidance from @Isaac Wiesenthal I've completely overhauled my landing page to streamline offers and messaging. link is https://www.jakeobrienfitness.com/ if anyone else would like to review. I also completely stripped back the entire back-end built-in meal plan generating system, as it was producing unrealistic recipes for my clients to follow. This was a huge job, but I'm really proud of how it's functioning now. Next steps for me: - Getting a smaller group to "pilot" FOC so I can get some more honest feedback and results/social proof which is something im lacking due to only launching recently. (If anyone here is interested you may of course be part of that group. I will have this created shortly.) - Nailing paid marketing - through better ad copy - committing to the best channels & target groups - Letting go of self-limiting beliefs holding me back from putting myself out there on social media. I aim to secure: - 10 new clients on a 6-week pilot - 20 new clients on my low-ticket option - 5 new clients on my higher ticket option Archive this by - Post at least 3 x lead-generating posts on social media - Exposure through pilot clients - Running successful low-budget ads - Applying Isacs tips

So far iv'e signed $150,000 in projects, (i need to move my ass on this) Still at 90kg which is great!

- Sign 1 new client - Maintain Gym/Cardio consistency(6 days per week) - Hit 65kg - Reading 30 mins daily

My goals for November. How does your goal list look in comparison to mine? - Create strategy to Integrate ACS model into Acquired businesses. (For lending institutions/APX Group’s operations) - Finalise Director shares % - Specify Director duties/rolls/ create contracts with Lawyer. - Create KPI system to track progression/effectiveness of the Board Of Directors. - Create Share distribution scheme with Lawyer (slow % release over 6mths if they hit KPI’s) - Receive confirmed engagement letter of deferred fee basis/flexibility from Law firm. - Send back draft engagement letter to Accounting firm adjusted to our best terms. (Negotiation with terms of business) - Find out which banks are lending to my sector and their lending parameters. - Build relationships with senior lending officers of banking institutions. - Stay consistent with Gym 6 days per week. - Keep consistent 16hour workdays - Maintain focus

- $1,000,000 in signed landscape contracts - 10% Net profit on constructed projects - Maintain 90kg weight