If out of leads who to market to? · WHAM

If out of leads who to market to?

So as some of you guys may know, I'm the only sales person in my company.

I have yet to cold call since we are a small company and we don't have a data provider / I think we will have to follow some restrictions etc but I am open to doing so.

I have messaged / emailed over 2x every single business finance company in the UK (around 800-1000).

We sell software to help with their processes and we currently only market to business finance.

Sales cycle can be anywhere from 1 day to 3 months.

I am booking calls and making conversations but not seen much success in a few months.

Do I need to be sending more outreach?

PS: We are currently trying to market to the USA aswell and getting constant cold email campaigns

Any tips help 🙏

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