Intro/Suggestions - New SDR looking for guidance
Hi all, I'm Josh and recently started doing sales about 5 months ago. I'm working at a cybersecurity company in Australia and my role (mainly) is to fill events that we host with prospects (aiming for 30). We've held a couple events while I've been here and I've had some traction mostly through email - but not as much as I would like. Typically my biggest problem is that the people I talk to (CIO, CISO, Head of technology etc.) get bombarded with invites to countless events. I've been trying to incorporate cold calling as a channel to invite people and have been using the "if I told you I was calling about a cyber event would a little piece of you die?" intro, and haven't had much success as people typically just say "not interested". I know this has mostly everything to do with myself and how much I need to improve my skills with tonality, cadence, general cold calling etc. But I was wondering if anyone else has had a similar role with inviting people to company held events/lunch and learns over the phone - and how you've been able to have success doing it. Appreciate any advice. Cheers