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What is ONE problem if solved, would solve 100 other problems?
People always struggle with the below challenges. 1 - “I don’t have or know how to use video production equipment (editing software too)” 2 - “I don’t have time” 3 - “I don’t know what to say on video." Lack of confidence 4 - “I struggle with consistent content production” 5 - “I’m confused with how the YouTube algorithm works” 6 - “What’s my ROI? Will my YouTube efforts create lead generation?” 7 - “How do I promote videos after posting?” 8 - "My niche is too competitive on YouTube" 9 - "I don't have a large enough following to succeed on YouTube" 10 - "I’m worried about receiving negative comments or criticism." Does this cover everything? Is there anything missing? Do you have a blocker that I should add to this list??????
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New comment 2d ago
What is ONE problem if solved, would solve 100 other problems?
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4 Main Content Strategies (Did you pick the right 1?)
Came across this article and it's a gem - https://www.tubefilter.com/2021/07/29/strategies-for-growing-youtube-channel-views-matt-gielen-little-monster/ TL;DR Why The Know Your Viewer Method is Best for You The Know Your Viewer Method is the best plan for professionals, business owners, and people who run their own companies. Here's why: 1️⃣ It uses data to help you make videos. This is good if you're busy and want to make sure your work pays off. It helps answer "Will my YouTube channel bring in new customers?" 2️⃣ It helps you make videos regularly. This is good if you have trouble making videos often or don't know what to say in videos. 3️⃣ It helps you understand how YouTube works. This is good if you're confused about how YouTube shows videos to people. 4️⃣ It helps you stand out. This is good if you think there are too many other videos like yours on YouTube. 5️⃣ You don't need lots of followers to start. This helps if you don't have many followers yet. 6️⃣ It saves time in the long run. You spend some time looking at numbers, but then you know what works. This helps if you don't have much time for content creation. 7️⃣ It helps your videos get seen. You don't have to worry as much about sharing your videos after you post them. 8️⃣ You can use it even if you're not good at making videos yet. You can get better over time. This plan doesn't address everything. It won't give you better equipment or make you feel more confident right away. But it can help you know what to do, no matter how good your videos look now. You can get better as you go. Other Content Strategies have too many problems: - Mass Upload needs too much time and too many videos. Often comes with a very high price tag! - Search & Utility Channel might be too specific and need too many videos. Being a ‘Resource-only Channel’ makes it harder getting Viewers back.  - The Home Run Game is too risky for busy people who want steady results.
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New comment 21d ago
4 Main Content Strategies (Did you pick the right 1?)
What are your YouTube goals for this week?
I'll start... I want to watch 5 of the VidSummit replays and take notes on how I can make our clients' YouTube videos even better than they already are. Never stop learning! 💪
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New comment 2d ago
What are your YouTube goals for this week?
VidSummit Main Takeaways
I attended VidSummit (my 3rd time in a row) last week in Dallas. Here are my main takeaways so far but keep in mind I only attended 2 talks and I won't have access to the replays for some time. - Prioritizing making connections and cultivating real relationships is still SO powerful. My first VidSummit I filled my calendar with the Talks. Derral gave me some tough love and set me straight. Now I only attend 2-3 tops so I can MEET PEOPLE. You don't gain any more value watching the talk live as compared to watching the replay. - YouTube is truly the best marketing vehicle for any business. I haven't seen anything else come close. It's not easy and that's the point. Do something your competitor finds too difficult and reap the rewards! - OBSESS over the Viewer and watch everything else just fall into place. - Surround yourself with motivated and successful people and you WILL raise your game. There will be good days and bad days but surrounding yourself with the right people will make the bad days less bad. - When attending events, take full advantage of the moment with so many amazing people in 1 place and either plan or attend meetups before the event. Note that BEFORE the event is more valuable. Planning anything for after the event isn't great as people are tired and flying home. - Localization is a massive unfair advantage to the right YouTube channel. If you can monetize a global audience, you will gain so much damn value by making your English content available to a non-English speaking audience. I'm looking at how YT Era can offer this as a service. As you can see, I've already purchased my ticket for next year. It's 'the' event of the year and the people I meet at VidSummit are second to none. I'm eager to sink my teeth into the replays!
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New comment 3d ago
VidSummit Main Takeaways
Shorts vs Long Form Videos (Hint: Length does matter)
I get this question all of the time and you know what... the answer is fairly straight forward for business owners such as yourself. We even have a small study here (only 100) people to clarify things for us. https://web.swipeinsight.app/posts/long-form-videos-boost-brand-recall-more-than-short-form-content-study-finds-6549 Results: Out of 100 people, long-form content resulted in better recall compared to short-form content (34.91% vs 3.22%). Recommendation: Create long-form content and repurpose it into short-form videos to maximize engagement and brand recall. Put your time and energy into making valuable long form videos then get a VA to chop it up into smaller bite sized pieces for social media. Even Alex Hormoz himself says he puts ZERO time into making Shorts. His team just repurposes his long form videos. Why? Because businesses and brands should work smart, not hard.
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New comment 13d ago
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