Shorts vs Long Form Videos (Hint: Length does matter)

I get this question all of the time and you know what... the answer is fairly straight forward for business owners such as yourself.

We even have a small study here (only 100) people to clarify things for us.

https://web.swipeinsight.app/posts/long-form-videos-boost-brand-recall-more-than-short-form-content-study-finds-6549

Results:

Out of 100 people, long-form content resulted in better recall compared to short-form content (34.91% vs 3.22%).

Recommendation:

Create long-form content and repurpose it into short-form videos to maximize engagement and brand recall.

Put your time and energy into making valuable long form videos then get a VA to chop it up into smaller bite sized pieces for social media. Even Alex Hormoz himself says he puts ZERO time into making Shorts. His team just repurposes his long form videos.

Why?

Because businesses and brands should work smart, not hard.

5 comments

YouTube Business Accelerator

skool.com/youtube-business-accelerator

Expert strategies for entrepreneurs growing businesses with YouTube!

Leaderboard (30-day)