VidSummit Main Takeaways
I attended VidSummit (my 3rd time in a row) last week in Dallas.
Here are my main takeaways so far but keep in mind I only attended 2 talks and I won't have access to the replays for some time.
  • Prioritizing making connections and cultivating real relationships is still SO powerful. My first VidSummit I filled my calendar with the Talks. Derral gave me some tough love and set me straight. Now I only attend 2-3 tops so I can MEET PEOPLE. You don't gain any more value watching the talk live as compared to watching the replay.
  • YouTube is truly the best marketing vehicle for any business. I haven't seen anything else come close. It's not easy and that's the point. Do something your competitor finds too difficult and reap the rewards!
  • OBSESS over the Viewer and watch everything else just fall into place.
  • Surround yourself with motivated and successful people and you WILL raise your game. There will be good days and bad days but surrounding yourself with the right people will make the bad days less bad.
  • When attending events, take full advantage of the moment with so many amazing people in 1 place and either plan or attend meetups before the event. Note that BEFORE the event is more valuable. Planning anything for after the event isn't great as people are tired and flying home.
  • Localization is a massive unfair advantage to the right YouTube channel. If you can monetize a global audience, you will gain so much damn value by making your English content available to a non-English speaking audience. I'm looking at how YT Era can offer this as a service.
As you can see, I've already purchased my ticket for next year. It's 'the' event of the year and the people I meet at VidSummit are second to none. I'm eager to sink my teeth into the replays!
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Andrew Murdoch
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VidSummit Main Takeaways
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