What is the Difference between a Core Offer and A Grand Slam Offer

Jerry O Brien

Jul 25 (edited) in $100 M Offers 💰

Hey Guys,

I got a quick question from

@Maya Slivkov

. What is the difference between a Core Offer and a Grand Slam Offer. Great Questions.

1. Grand Slam Offer (or Irresistible Offer)

A Grand Slam Offer is a comprehensive and highly compelling offer that integrates multiple value components to make it nearly impossible for the target audience to refuse. It often includes several elements such as the dream outcome, perceived likelihood of achievement, reduced effort and sacrifice, minimal time delay, unique mechanisms, bonuses, guarantees, scarcity, urgency, social proof, and price justification.

Key Features:

Dream Outcome: The ultimate result the customer desires.
Perceived Likelihood of Achievement: How likely the customer thinks they will achieve the dream outcome.
Effort and Sacrifice: The amount of effort required to achieve the dream outcome is minimized.
Time Delay: The time to achieve the desired result is minimized.
Unique Mechanism: A unique feature or method that differentiates the offer.
Bonuses: Additional value-added items to sweeten the deal.
Guarantees: Risk-reducing promises to increase trust.
Scarcity and Urgency: Limited availability and time-sensitive to encourage quick action.
Social Proof: Testimonials and endorsements to build credibility.
Price Justification: Clear value comparison to justify the price.

Purpose: The aim is to create an offer so compelling that it stands out in the market, addressing all potential objections and making it almost a no-brainer for the target audience to purchase.

3. Core Offer

The Core Offer is the main product or service that your business provides. It's the central offer around which your business is built, and it typically represents the primary solution to your target audience's main problem or need.

Key Features:

Primary Solution: The main benefit or result your product or service delivers.
Standard Features: The basic components and features of the product or service.
Market Position: Reflects the core value proposition of your business.
No Additional Bonuses: Typically does not include extra incentives or bonuses (these are often part of upsell or cross-sell strategies).
It will probably be included in your Grand Slam Offer!

Purpose: The Core Offer is designed to attract and convert the target audience by addressing their primary needs and providing the essential value they are seeking.

Let me know if you have any other questions.

If you want to know more about the Grand Slam Offer. Check out our 20/20-Minute Business Success Boosters Challenge https://www.skool.com/100mmastery/classroom/ae7b43a1?md=bcf9832a27c14d8fa785562859e74714

Let's do this together.

Jerry J O Brien

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