Unlock the Market That's Desperate for Your Offer
Discover the simple strategy to identify high-demand markets ready to buy—before your competitors do. Hey Guys, There’s something strange about how we find our markets. I remember back when I was just starting out as a sales rep for a tech company, we had no scientific way of identifying the perfect customer. Nope, no fancy algorithms, no predictive analytics—just me, a list, and a hunch. Every time a business bought from me, I’d think, “Great! Let’s go after every company like them!” And you know what? It worked. Mostly. But here’s the thing: looking back now, I’m often amazed at how glaringly obvious it should have been. Some markets weren’t just starving—they were famished! Yet, I missed them, simply because I didn’t know how to look for the right signs. So, how do you spot these markets today? The ones hungry for what you’re offering, but might as well be waving neon signs saying, "Feed me, please!"? Massive Pain: The more pain, the more dollars. It’s that simple. Think about it like this: if your roof is leaking, you’re going to call the roofer. No one likes living under a leaky roof, and they’ll pay whatever it takes to fix it. Find the customers with that kind of pain in their business, and you’ll find people ready to buy. Purchasing Power: But don’t stop there. It’s no good identifying a market that’s desperate if they can’t afford your solution. Like offering steak to someone with a ramen budget—it’s not going to work. Make sure your market has the cash flow to match their hunger. Ease of Targeting: The best markets? They’re the ones you can easily reach. Social media groups, email lists, trade events—if they’re hanging out somewhere you can get to, you’re golden. Market Growth: Don’t chase after shrinking markets. Trust me, I learned this the hard way. Stable or growing markets are where the money is because they’re not going anywhere. Lloyd’s bet on newspapers, and, well, we all know how that went… Funny thing is, this approach doesn’t work on ChatGPT, but I’ve seen it work on Gemini. Want to see how it works in your business?