Hey Guys, “Think about your mom’s pasta recipe for a second…” I was having a conversation with a Italian friend and community member, Domenico today, and we hit on something that really made me think. He was asking me about the unique mechanism from the article that I shared yesterday. What is a Unique Mechanism? Is it the product, name or offer? What is it? I said, “Think about your mom’s pasta recipe!” (relatable for Italians, which he is) "You know what I’m talking about. Your mom or grandmother had this perfect recipe, and it worked every time. But when you’re sitting down to eat, are you thinking about the recipe itself? Of course not—you’re enjoying the result: the pasta." The same goes for your business. Your clients don’t care about how you do it—they care that you have a proven method to deliver the result they want, every single time. That’s why you need a unique mechanism—a repeatable, reliable system that guarantees success. Now, here’s the kicker. Some businesses tell people they’re using a well-known method, like Gordon Ramsay’s recipe. But what happens next? People just Google it or buy the book and try it themselves. That’s where they lose. But imagine if you had something like Domenico’s mom’s secret pasta sauce recipe—made with the best tomatoes, simmered at the perfect temperature, and spiced with herbs passed down through generations. That’s something you can’t Google. That’s a unique mechanism. It’s not just about the system; it’s about creating something only YOU can deliver. Ready to make your business less about guesswork and more about growth? Let’s chat about how the OB Method can help you create predictable, scalable success. Message me and lets talk. Jerry J O Brien PS: Remember, its important to have a recipe; but you eat the pasta. If your business doesn’t have a unique mechanism driving it, no amount of branding will save you. Let’s get your system in place today.

Hey Guys, What if I told you the most successful businesses aren’t just spending more on ads—they’re spending smarter? While everyone’s screaming about rising ad costs, savvy business owners are quietly pulling levers behind the scenes that make their sales soar—without blowing their budgets on Google and Facebook. In fact, the difference between a business that’s stuck and one that’s scaling comes down to a handful of key moves. So, how do you keep up when the platforms you rely on are getting more crowded by the day? Let’s break it down with 13 strategic moves you can start using right now to outmaneuver your competition and supercharge your growth. The 14 Power Moves: Find Your Monthly Recurring Revenue (MRR): If you don’t have MRR, it’s time to find it. The key to steady growth is predictable, recurring income. Look at your services or products—what can you offer as a subscription or ongoing service? Sell MRR Annually for a Cash Infusion: Here’s the magic—once you’ve got MRR, sell it yearly. Offering customers an annual plan not only secures them for the long term but gives you a big cash influx to reinvest in growth right at the start. Starving Market Analysis: The hungrier the market, the easier the sale. Find the gaps where your competitors aren’t serving well, and that’s where you’ll find the gold. Improve Your Grand Slam Offer: Fine-tune your core offer so it’s irresistible to your Starving market mentioned above. You know what they want—now turn it into something they can’t say no to. Unique Mechanism: Create a unique mechanism. A formula, Method, Blueprint etc that is unique to your business and your offer. Craft Compelling Stories: People buy stories, not products. Tell your brand’s story in a way that hits your audience emotionally. When your story connects, sales follow. A/B Test Ads and Pages: Your audience will tell you what works best—but only if you ask. Test different headlines, images, and calls-to-action to see what moves the needle.