Yep, I'm going to place a firm grip on the third rail and hope I don't regret it. But I promised you I'd always share what was working out there to find great talent and this tip is a doozy! Lets talk about mentioning politics in your help wanted ads. I was talking to a wonderful human being, amazing client and Technician Find Community member @NIcole Ledford recently. She and her husband Aaron own Aaron's Semi Repair, a super successful diesel repair shop in Rock Springs, WY. On a recent call she mentioned that she was getting folks to apply from our ads who live in U.S. border cities being overrun by immigrants who are flooding the diesel job market. Apparently they are causing lots of problems for the shops because they are being hired on due to the fact that they are so cheap but they get in and gum up the works because they aren't very skilled. It's very frustrating for the techs who work for these shops and they are looking for options to get out. I mentioned to Nicole that I had recently read a book called The Fourth Turning Is Here by Neil Howe and he talked about record numbers of people who were moving to cities and states that were more aligned with their political beliefs. Okay, here's my disclaimer: I don't care if you are in a "Blue" state or a "Red" state. I don't care about anybody's politics or beliefs. If you are a good person, and you take care of your employees, that's all I care about. But you know what? Techs care! People in record numbers are relocating to states that align with their political beliefs and you can take advantage of this trend whether you are located in a Red or Blue state. If you mention this in your ads along with the fact that you are willing to offer a relocation package, it could land you some top talent. This is a powerful recruiting strategy and it gets results. But you have to be diplomatic and careful. I've written AI prompts that will help you be diplomatic about how you approach this in your ads (so you don't get pummeled out of existence by the trolls).

As most of you know, the spam on facebook is getting out of control. We see each spam message from all of our clients and this amounts to HUNDREDS PER DAY! I've spoken to several FB reps who told me they are aware of the problem and "working on it". Over the weekend I connected with a few people in my network who run ads for clients and they've had success reducing the spam they are getting on their business page significantly by changing the country privacy settings. Here's how to do it: FB page > settings > privacy > public posts > country restrictions ON > USA only Before you do this know that folks in other countries will not be able to view your page unless you designate that country in your settings. Leave a comment and let me know how this works for you. P.S. We have seen some shops click the wrong button and deactivate all of their ads. Make sure you click on the button that reads "Show only to certain countries" after you have entered the countries that you would like to be able to see your page and ads. SEE THE IMAGE FOR DETAILS.

Congratulations to Sadowski Auto Care in North Arlington, NJ for hiring a technician. I hope this is the beginning of long and mutually beneficial relationship.

I just got off the phone with a shop owner who offered a tech 5% of gross sales (not gross profit) to come on board. If you were on the call, what would you tell this shop owner?

Shout out to @Barry Lindblom over at Meyers Automotive for hiring a service advisor! I hope she works out beautifully for years to come. Cool story how she saw the Facebook ad and came in directly without applying. Sometimes it happens this way.