8.5x Improvement in LTV:CAC š¤Æ
I had been running my coaching business for 2 years without really making any money. I couldn't figure it out, I keep investing in programs to add different traffic funnels or sales improvements. I was selling high ticket but it seemed like I was just loosing money. Finally @Alex Hormozi made it into my feed. I started tracking my LTV:CAC ratio and realized that for the last year my average was 0.9 š It was the wake up call I needed and finally a metric that had a tangible impact on my cash flow. Over the last month I went on a tear cutting costs and revamping my offering around Skool. In the first 2 weeks of September my LTV:CAC is now 7.7 š The crazy thing is I'm selling a lower ticket item and honestly just doing way less. It goes to show how much crap I was doing before that I thought was helping that just wasn't. Now I know what actions ACTUALLY improve my business. Time to crank it šŖ