ROBOT

Consistency, but I think it comes from a slight LinkedIn identity crisis of "which hat am I wearing today?" I'm currently running my product marketing consultancy AltMonday, while bootstrapping another startup, Shepherd (a fractional leaders marketplace). I recently read the book Founder Brand, so I feel like I should turn up as is, but at the same time don't want to confuse my audience. Do I write as the product marketing advisor to startups, a bootstrapped marketplace founder, or an advocate for fractional leadership and leaving the 9-5 to build a career portfolio? I'm feeling a bit lost about how to navigate this situation of me doing more than one thing and potentially confusing people. - Talk about startup product marketing = increase consultancy awareness = talk to startup founders and leaders about good product marketing, sharing my toolkit, consulting convos, lessons learned, etc. - Talk about fractional leadership = talk about the benefits of fractional leadership, talk to fractional leaders, fractional leader wannabes, startup founders looking to scale - Talk about building a startup = drive awareness of both my consultancy and marketplace, lessons learned building it, wins/losses, etc. So every time I draft something I leave it sitting in draft mode for several days.. and then doubt myself. I think this is my biggest struggle.

Interesting use of AI @Jakub Siekiera, thanks for sharing. I wonder how they feel about receiving a proposal the moment they hang up? I also don't trust AI that much to do it for me (I'm probably not the early-adopters of these tools) — the risk is too high for me (my average deal size is ~$45k per client). Like @Dave Miz, I don't send a formal proposal until my clients ask me to, mostly to have something to sign-off for internal approval process, after they've verbally signed off on the work. Most of them signs off on game plan doc + Loom talk track. I also wrote about my proposal writing process here, and I used to spend way more than 40 minutes: https://www.linkedin.com/posts/angcatalan_proposal-writing-gosh-what-a-time-suck-activity-7260418427708690432-JzbT?utm_source=share&utm_medium=member_desktop

Hi all, I'm Angela, I run AltMonday, a product marketing consultancy for B2B and Deep-tech startups. We predominantly work with Series A+ companies with tech/engineering-led founders, helping them build, refine and execute their GTM strategy. I'm also building Shepherd, a fractional leaders marketplace. I’m based in Sydney, Australia. Taking this course to learn how to leverage LinkedIn to drive new business, find ways to diversify income streams with new lower-ticket offering (that is less dependent on me to do the heavy-lift), and try to 2x revenue in the next 18-24 months.