๐ Want to Attract New Clients and Build Meaningful Relationships?
Here's a golden rule: Give away your knowledge. ๐ก I get itโthis might sound risky, right? Wonโt people just take your ideas for free? Abuse your generosity? Actually, the opposite happens. Sharing your knowledge builds trust and authority, making people want to work with you even more! Counter intuitive, eh?๐ง Hereโs why: When you share your expertise, people appreciate it and about 3% might try implementing your advice, however the majority will need help to do it. Thatโs when they turn to you. ๐ E.g. Practically, 97% men can change their car oil, yet the vast majority would rather pull up to a service station and get someone to do it -- WHY?? ... People would rather pay for convenience!! Think: cooking vs. Uber Eats!! Share your knowledge freely . Charge for implementation . ๐ฏ Real-life example: When meeting with prospects, I would ask questions and listen to their struggles, then I would offer actionable advice on how they can tackle their problems. In offering value where they can implement themselves, they would ask, "can you do it?" My closing rate for new business was upwards to 90% with the exception of Government Ministries where they would award tenders to their friends/family or if a kickback was at play.๐ค Have you ever explained something to a friend or a prospect only to hear, โWow, thatโs brilliant! I could never do it like thatโ? Exactly!! Your KNOWLEDGE is valuable, but your ability to EXECUTE is your superpower. ๐ฅ Think of it like handing someone a penny, and it turning into $100 for them. For you, sharing knowledge costs little (a penny) but for them, they just got $100 value โ for you, itโs just whatโs already in your brain! For them, itโs transformative -- and thatโs the magic of giving. ๐ ๐ Did You Know? The most successful people donโt hoard knowledge?? Successful people freely share their knowledge because they know their execution skills are unmatched. Sharing shows greatness, not weakness. People who share come from a place of abundance.