How to Actually Spend Your Time To Get Clients (The AM/PM Routine)
If you want to get more clients but you donโt know how to spend your time each day, this is for you. Iโm going to show you a simple framework for how to spend your time in the AM and in the PM to grow your business. In the past, I sat down to work with no plan. I would do a variety of things that felt good but didnโt move the needle. I ended the day frazzled. I would have been better off doing nothing. When the bank account got low, I had to stop bullsh*tting and take a look in the mirror. I asked: How can I create a routine that guarantees I do the stuff that moves the needle? The way I spend my time today is the answer to that question. And, it works. Iโm having a great quarter revenue-wise. Iโve landed 5 clients in just the last 2 weeks. Itโs all because of the routine. The routine is broken into two sections, AM and PM. *AM is for Advertising* Alex Hormozi teaches a fire Q&A weekly inside the Skool Group called the โSkool Gamesโ. Hereโs what he tells the group every week: โMost of you donโt have traffic. No one knows about you. You donโt spend enough time advertising yourself. Do this for four hours per day and you will have more demand than you can handle.โ Iโve taken that advice to heart. Hereโs how I spend the โadvertise myselfโ portion of the day: -2 hours creating content (videos & writing) -2 hours reaching out to folks I wonโt break down how to create content here, as itโs more straightforward. But, the reaching out part can be intimidating and confusing, Iโll admit. Hereโs how I do it: If someone follows me on IG, I send them a natural message like: โGreat to connect on here. I love the niche youโre in. Howโd you end up there?โ Now, you might think: Oh, I hate that kind of thing. Itโs so salesy. Those people are just trying to pitch me. I totally agree with you. But, Iโm not trying to pitch anyone. Why would I? They donโt even know me. It would be weird. At the same time, I am doing this for awareness and lead gen. So how do I balance โgetting leadsโ with โnot pitching peopleโ?