Its been a positive week!

We get asked this ALL THE TIME. How do I know my ads are on the right track? Even before I get my first conversion? Here are some metrics we look at: CPM- This is the cost to reach 1,000 people. Meta determines your CPM based on how engaging and relevant your ad is to the audience. If your CPM is high (compared to your industry average), this indicates your ads might not be resonating with your audience. CTR- This metric is the number of clicks divided by the number of impressions. The higher the CTR, the fewer impressions it requires to get someone to click. A high CTR tells you your ads are engaging and scroll-stopping, people are likely to click on your ad, not just scroll past. Generally, any CTR at 2% or above is a good CTR. CPM and CTR greatly vary by industry and offer so make sure to research what is 'good' for your industry. Caveat: run your ads for a minimum of 2 weeks before deciding to make large changes. Allow the algorithm the time to learn, especially for a brand-new account! These are just some preliminary metrics we keep an eye on to gauge the health of our campaigns.

ABO= Budget is set at the ad set level CBO= Budget is set at the campaign level. ABO allows for more precise spending. You can force spend to specific ad sets/ ads. There are several reasons you might do this: if you want to force spend to be split between 2 geographic locations, 2 pieces of creative for a strict A/B test or other reasons. CBO gives Meta’s algorithm the freedom to spend the budget where it pleases. The system shifts spend between ad sets and ads until it finds the top performers, then it will concentrate spend on those. CBO is recommended by most advertisers as it makes the most of your budget and reduces the chance you will spend a lot of money on an ad that doesn’t work. Do you use ABO or CBO in your campaigns?

Hello folks ! Hope you all are doing well. Just joined the community today. I am here for discussions on the strategies for Sales optimization. I believe all the members here also value the importance of community and how leveraging the discussions can be. In 2024, we are constantly being challenged by the frequently changing facebook algorithms and Digital marketing trends. We all need sharing of insights and learnings to help each other and be on the edge of the game. Let's GO !!!!!!!!!