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Facebook/Instagram Ads Mastery

Public • 146 • Free

Max Business School™

Public • 175.6k • Free

15 contributions to Facebook/Instagram Ads Mastery
✅🤑🤯😂EMOJIS Help Ad Performance!
They're scroll stoppers! Test out some emojis in the primary copy of your ads! here are some great examples of advertisers leveraging emojis for more engaging ad copy!
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New comment May 24
✅🤑🤯😂EMOJIS Help Ad Performance!
1 like • May 23
@Tom Mays I like to use “emojipedia” for ad copy!
Hello, am kinda new here hope am welcome?
Hello, am kinda new here hope am welcome?
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New comment Jun 17
0 likes • May 21
Hello! Welcome! All are welcome :)
Tips for Brand New Facebook Ad Accounts!
✅Verify your business so Meta knows you are legitimate. This will help avoid the chances your account will be flagged/ disabled. ✅Make sure tracking is set up correctly (run a test purchase/ conversion to verify) ✅Start running ads using interest targeting to give Meta some guidelines on who your audience is. Once Meta starts finding your audience consistently, switch over to broad/open targeting. ✅Start benchmarking your metrics so you have a baseline to compare new creative tests to over time.
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New comment May 24
1 like • May 21
@Tom Mays great tip Tom! thanks for sharing!
How do I know My Ads are working before I get my first conversion?
We get asked this ALL THE TIME. How do I know my ads are on the right track? Even before I get my first conversion? Here are some metrics we look at: CPM- This is the cost to reach 1,000 people. Meta determines your CPM based on how engaging and relevant your ad is to the audience. If your CPM is high (compared to your industry average), this indicates your ads might not be resonating with your audience. CTR- This metric is the number of clicks divided by the number of impressions. The higher the CTR, the fewer impressions it requires to get someone to click. A high CTR tells you your ads are engaging and scroll-stopping, people are likely to click on your ad, not just scroll past. Generally, any CTR at 2% or above is a good CTR. CPM and CTR greatly vary by industry and offer so make sure to research what is 'good' for your industry. Caveat: run your ads for a minimum of 2 weeks before deciding to make large changes. Allow the algorithm the time to learn, especially for a brand-new account! These are just some preliminary metrics we keep an eye on to gauge the health of our campaigns.
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New comment May 21
0 likes • May 21
@Chirag Sahu In my experience, it is unlikely you will have established a trend in data in the first 24 hours. We have had accounts start off really slow with really high CPCs and low CTRs and in a few days, the metrics have completely changed for the better. Within the first 24 hours, the campaigns are still in the learning phase. Best practice is to allow the algorithm time to learn and test before making any changes. I would guess you might be killing ads before you know if they actually work!
What TF Does it Mean?? CBO VS ABO 💲💲💲
ABO= Budget is set at the ad set level CBO= Budget is set at the campaign level. ABO allows for more precise spending. You can force spend to specific ad sets/ ads. There are several reasons you might do this: if you want to force spend to be split between 2 geographic locations, 2 pieces of creative for a strict A/B test or other reasons. CBO gives Meta’s algorithm the freedom to spend the budget where it pleases. The system shifts spend between ad sets and ads until it finds the top performers, then it will concentrate spend on those. CBO is recommended by most advertisers as it makes the most of your budget and reduces the chance you will spend a lot of money on an ad that doesn’t work. Do you use ABO or CBO in your campaigns?
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New comment May 20
0 likes • May 20
@Chirag Sahu the number of ad sets greatly depends on your budget- how much are you spending per day? We generally recommend 2 ad sets in your campaign. One dynamic ad set to test your creative and one traditional 'winning ad set' where you will pull in the post ID of the winning combos from the dynamic ad set. Thomas posted a great video walking through this structure in our courses. We have been able to scale and test very effectively with this structure. We typically do open targeting for our older, more seasoned accounts. If it is a brand new ad account, we start with some interest targeting to give Meta some guidance on who to target. We are not using the advantage plus campaigns. We have tested it, but our opinion is that it is not as as developed as we would like. We are finding much more success with a manual/ traditional campaign build.
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Marlee Anderson
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28points to level up
@marlee-anderson-1031
Digital Marketing Specialist

Active 10h ago
Joined May 4, 2024
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