⏲️For a long time, we have recommended our clients run a lot video ads. Don't get me wrong, these still work. But now.... 💸We are seeing high-quality images/ product shots absolutely CRUSH it. 💥 🤯They outperform our videos in a lot of cases. We wouldn't have learned this if we were committed to only running video ads. 💡This is just a good reminder to everyone to TEST, TEST, TEST! Each ad account performs differently! AND the platforms are constantly changing. Don't be so set in one strategy or approach that you cant be dynamic and adjust when the trends/ the platforms change. ❓What ad types have been working well in your accounts?? ❓

Quick question. What is a good rule of thumb for how long to keep your ads going to see substantial performance? I had 1 ad running that was doing pretty well, stopped it and tried some other ads to see if they would perform better.

🤑$16 BILLION was spent on election advertising this year. Yes…BILLION with a B.🤯 📈This flood of spend to advertising channels caused CPMs to rise across every channel and industry. We saw this firsthand across of our ad accounts, even those in B2B! 💸Post- election, we saw CPMs fall and several of our clients saw an immediate influx of leads and sales. 🤔Its almost as if decision-makers and consumers were waiting to swipe their cards until they knew the election results… As ad buyers, its important to be aware of the impact of election spend on our own advertising accounts so we can prep our clients and accounts accordingly (seasonal adjustments, turn down ad spend etc). The amount spent goes up significantly every election. I cannot fathom what 2028 ad spend will be.🤯 ❓I’m curious, did anyone else see similar trends?❓

See your competitors’ ads: 1. Access the Meta Ads Library: Visit Meta Ads Library and bookmark the page for quick access. 2. Set Your Location: Choose the country you want to explore ads in. For example, if your competitors target the USA, select "United States." 3. Select an Ad Category: Most businesses will want to use "All Ads." However, specific niches like politics have their own categories. 4. Search for a Brand or Keyword: Use the search bar to look for your competitor’s name or a keyword related to your niche. For instance, searching "coffee" might show ads from top coffee brands. 5. Explore Active Ads: If the brand is running ads, you’ll see all their active campaigns. Take note of the ad copy, visuals (videos, carousels, etc.), call-to-actions, and landing pages (click the ad to see where it leads). 6. Analyze Their Strategy: Consider what messaging they use, whether they’re running promotions, and how often they update their creatives. Pay attention to ad variations to understand their testing strategies. @Marlee Anderson how do you like to use this tool? or do you even?

They're scroll stoppers! Test out some emojis in the primary copy of your ads! here are some great examples of advertisers leveraging emojis for more engaging ad copy!