I'm looking forward to another great call this morning. For those business owners looking to scale beyond $500K bring your most pressing challenges to the call and we'll tackle them Live. See you there.

In preparation for my Business Breakthroughs call here Tuesday, the 29th at 11:00 a.m. EST I figured it might be helpful for those of you that don't know me to learn a bit about my business background. My background is in logistics, warehousing and Lean manufacturing. I've torn down, designed and rebuilt many warehouses and distribution operations over the years before my wife and I started an e-commerce and consulting firm nearly 20 years ago. We sold that company in 2017 but stayed on up until a few years ago. We left our former company and bought a Cruise Planner Travel Agency where we provide land and cruise travel. About two years ago I stepped away from most of my travel agent duties to start helping small business owners scale and exit their businesses and opened Your Business Made Easy. My true passion and what I'll be discussing during my monthly Business Breakthrough calls is helping those business owners that are fairly new or in business just a few years looking to grow their business beyond $500K. The sessions will be an open format to help address challenges you may have about personal productivity, financial management, KPI development and analysis and marketing. It would be great to send questions in advance. Either reach out to Suzanne or drop me a chat. I can also be reached at David@YourBusinessMadeEasy.com I look forward to supporting the community the last Tuesday of every month. Sincerely, David Visco Your Business Made Easy

I get a daily email from “The Universe” with words of wisdom. This was todays!!! After doing many of the trainings here, having the coaching call I won with @Suzanne Taylor-King, plugging into this community and the incredible people here and utilizing the AI tools…. I feel this so much today 🩷🩷 The light is getting brighter, Lindsay. The path is getting clearer. And you are getting closer. That's all I'm saying, The Universe

VALUE, not price. I was talking to a business owner the other day who has a rather unique product with only a few local competitors. As we were talking, it became clear that they believe (as many INCORRECTLY do) that watching the competition and under bidding them is the only way to win business. Competing on price for a commoditized product has it's place although it should not be the go to strategy. That's a deeper discussion for another day. BUT. A unique product, like in this situation should never have price as their #1 competitive strategy. NEVER. It's just throwing profit down the drain. PROTECT YOUR PROFITS, PEOPLE!! The focus should be on the value that's provided. People buy unique products and solutions on value, not price. So. How do I suggest addressing this? 1. As with many things, I start with brainstorming. Blinders off. Make a list of everything that makes your service, product, solution valuable to the marketplace. 2. Next, score each entry from 1 - 10, for how important those things are to your customer. A 10 would be very important. A 1, not so much. 3. Put the list in order 10 thru 1. 4. Now, take a look at a few of your closest competitors and see if there's anything you rated 6 or above that they're not doing or that you're much better at. AKA - your competitive advantage! 5. Those items demand your attention for your messaging and sales discussions. There's opportunity right there, ripe for the taking. There are many ways to tap into the value you bring to the marketplace. And I contend that if done right can actually fetch a premium. People buy on value. It's there for the taking. Now go take it! To your success. David Visco Your Business Made Easy

Hi. I work with first-time, service-based business owners that transitioned from corporate life to launching their own business in the past few years. If you could pick no more than 3 podcasts for them to listen too what would they be? Thank you