Don't Market Your Skool "The Normal Way" | Try This Instead
a good friend of mine started the #1 health and fitness podcast their first episode aired in 2012 ... well before the rest of the world caught on I was honoured to be a guest on the show back in 2019 (and again in 2021) this friend taught me a lot about business, about marketing, about life, about potential but there's one thing that stuck with me and I've come to understand it in the form of ECOSYSTEMS as experts at what we do, we often feel overwhelmed, frustrated, and stressed trying to package everything ypu we KNOW our stuff ... ... but letting others KNOW about our stuff is challenging we look at all the different options available to us all the things we could do and that causes us to freeze - all the marketing platforms - all the different tools, techniques, and frameworks - all the different options you're not a marketer or an advertiser you're an expert, and in the TOP 1% in the world, at what you do taking this ECOSYSTEM perspective alleviates a lot of the overwhelm it makes sharing what you do, and attracting clients happy to pay premium prices - simple - straight forward - easy the story my friend shared with me that finally made the 💡 go off was this 👇 "we start "marketing" our offers at least 6 months before we announce them ... that means if we have a new nutrition focused product coming out --- we frame 90% of our content around nutrition to help frame our audience with what's to come - our guests will be experts in nutrition - the content we publish to social will have a nutrition flavour - the newsletters we send out will have a nutrition flavour we're still focused on our overall industry of health, fitness, strength, conditioning, crossfit, etc but we're priming our audience to focus on the thing we want them to focus on