My husband hates watching movies with me. He says it’s no fun because I always figure out the ending early. And not just the ending—the plot twists too! Just yesterday, I said, "That one’s going to die," and sure enough, he did. "How do you know that?" my husband keeps asking. I’ve picked up on what tends to give things away, so now I’ll ask him, "Did you catch who those girls were?" or "You got that this just happened, right?" And he’ll reply, "No… How do you even know that?!" My answer? "Because she was wearing red." These details seem so obvious to me, but I’ve realized they’re not as clear to everyone else. And it’s not because my husband isn’t smart—he’s a very educated and cultured guy. My background in visual storytelling just gives me an edge. The same principles apply to branding and business. Subtle visual cues can make a huge difference in how others perceive you. For example, using outdated or blurry photos might seem like a small detail, but it can send a message that you’re unprofessional or disorganized—even if your work is amazing. Your visual brand identity communicates on your behalf, often before you even say a word. Consistency in style, quality, and tone builds trust and makes you memorable. From the colors you choose to the imagery you share, every element works together to tell your story. So, next time you post, think about the message your visuals are sending. Are they helping you stand out as a confident and credible professional? Or are they holding you back?

What do dating and business have in common? A lot more than you think. Let’s be real: you wouldn’t show up to a first date in sweatpants you’ve been lounging in for years and expect to be taken to a Michelin-star restaurant. Why? Because people treat you the way you present yourself. It’s exactly the same in business. If your visual brand identity doesn’t look polished, professional, and aligned with the premium service you offer, people won’t see your value—and they definitely won’t pay for it. Even if you’re amazing at what you do, first impressions matter. It’s not about faking it or slapping on a shiny logo, your visuals aren’t just “nice to have.” They’re the first thing potential clients notice. If your brand doesn’t reflect the value you bring, they’re not going to see you as the expert you are. That’s why establishing a strong, premium visual identity isn’t optional—it’s a must if you want to attract the clients and opportunities you dream of. Here’s the reality: clients are judging whether they want to invest in you based on how your brand looks. If your visual identity doesn’t match the level of service you provide, you’re leaving money—and dream clients—on the table. Your branding should do the heavy lifting for you, speaking for itself and showing the world exactly who you are and why you’re worth it. If you’re ready to create a visual brand identity that stands out and speaks for itself, DM me. Let’s make your brand look as premium as the service you provide.

I'm doing an experiment for the next week. No CTAs in my content. I predict a record breaking sales week! I'm going to personally connect with everyone that leaves a comment and personalize every offer that I make to be a perfect fit. That's like an infinite mix of content because every comment is it's own piece of custom content written for an individual person. How's that for mixing it up?

Being an entrepreneur has its challenges. We've all been there... Long hours, daily grind, and daily ups and downs. It has challenges in relationships, too. If you have someone in your life (partner, sibling, friend, colleague, etc) who is supporting your dreams, then I hope you thank that person A LOT! It is so easy to be focused on new clients, new business ideas, growth and expansion, that we for the people who have been there since the start. Take a moment to be grateful to those personal supporters! And if you don't have that in real life person, give thanks to your community members and your fellow Skool mates! Thank you!

I just finished publishing a book about Skool on Amazon 😁 When I did a search on Amazon a while back, I saw only two Kindles talking about Skool, so I decided to take the opportunity to create something useful for people who want to learn more about it before they invest in the platform. And today it's going live! For a while, it's priced at only 3$, to make it easy for all of you. If you have a minute, feel free to grab a copy and leave a review! It would be much appreciated 🙏 Here it is: https://www.amazon.com/dp/B0DN2Z6KBL