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🔥 Proof Stacking is like a bonfire that starts with just a spark. Each new log—or 1-page case study—makes the fire grow bigger and brighter. As the flames rise, more people see it and are drawn to its warmth and light. That’s the power of Proof Stacking and the impact of 1-page case studies. Keep stoking the fire! 🔥 Want more exclusive listings? ... "Keep on Stackin"!!! Have a Great Labor Day Weekend Everyone ...

I was watching a video yesterday where Alex Hormozi told the story of a conversation he had with Grant Cardone. Grant said, you're social media content is excellent. But look at mine. I post 10 times as much as you. After that, Alex 10x'd his content and his results grew exponentially. That's what we all need to do. 10x whatever we are doing now. Have a Great labor Day Weekend everyone!

In our highly competitive world where it's hard to get noticed, ChatGPT Images are a highly effective way to test your message. When I create a prompt for an image, the result will tell me if I'm on target. I'll post my "Unique value Proposition" into ChatGPT and ask for an image. The spelling isn't always perfect but the image gives me an idea if my message is headed in the right direction. Then I'll post it on social media and see how well liked it is or not. If it's not well received, I'll try again.

I was just listening to a podcast where Bob Knakal (Legendary NYC Broker) was interviewed by the founders of the Phone Warriors podcast. Bob revealed one of his his secrets to success with cold calling. He discovered that when getting hung up on, if he calls back and says "I think we were disconnected" the owner frequently feels embarrassed and off guard. The result he finds is that 50% of the time, the call turns into a positive conversation. The important thing to know, Bob said, is the probability of success. In residential markets with 6% annual turnover, that's 60 sales per 1,000 owners. That equates to a one seller for every 16.6 homes. In other words, every 16 cold calls calls to an owner in your market may result in a lead. If you focus on the Law Of 1000 and "cultivate your garden", it gets easier. If you're in the commercial markets with annual turnover of 2.7% annual turnover or 27 properties per 1,000, In many commercial markets, each owner may own or be partners in 5 properties. In this scenario, the total amount of properties is 5,000. Annual turnover then is 135 properties. The probability of success when calling commercial owners is higher than residential. Bob's point - when you know the probability of success, cold calling doesn't sting as much.