+ Be sure you’re starting with a highly valued product. The worst place to be, is selling High Ticket services to those who have proven they’re OK with smaller results. + Think like a genius, Speak like a 3rd grader. The mind appreciates simple decision & precise options. Foreign ideas are already hard enough to conceptualize. Using metaphors more often may help. + Take responsibility when your message isn’t being acted upon. If they aren’t buying, you aren’t asking the right questions or speaking to the right audience. + Hold space for vulnerability in sales meetings. Our pride doesn’t let us ask for help sometimes. Show compassion for those who may have never felt heard, understood, or taught to believe that receiving help is a good thing. + Make your solution so simple, they’d be crazy not to use it to solve the problem. Make it sound so creative, they’ll have to tell a friend. 💡 What would you add/subtract from the list???