Objection Obliteration Takeaways
Objection Obliteration – 10/28/24 TIP: Set yourself up for success with BAMS or Reaches Understanding Objections: -An Objection is something that stops the sale because the lead has a limiting belief (Beliefs create their thoughts, their thoughts are also going to create their emotions, their emotions are going to create their actions, actions create results, results create their identity.) -Objections can be prevented or isolated through effective discovery -Differentiate between objections, obstacles, and complaints Objection Prevention: -Strong discovery skills can prevent many common objections -Proactively ask questions in discovery to understand their financial qualifications, time commitment & support system Objection Isolation Techniques: -Intro to objection isolation - disarm them by validating their objection, examples like conversational validation or fake them out by scheduling a meeting for the next day and lure out the real objection -Easiest word track "Totally understand" -Use phrases like "Money aside..." or "Value aside..." to isolate true objections, treat objection handling like discovery by asking open-ended why questions -We are NOT convincing them, the goal of using open-ended questions (to dig deeper into concerns) is to reframe their mind and get them to state what they need to fix, you can't say it for them -Framework that works well is the YES/WHY -It's acceptable to use binary (yes/no) questions during objection handling, unlike during discovery -Push-back method, with understanding and curiosity question them, listen to your intuition if something they said feels off -Objection prevention – how can you cancel out common objections through asking the right questions in discovery, focus on preventing objections in discovery -Advanced sales technique - challenge them in a way that makes sense, where your listening, approach with softness that will ultimately help them get over the line on why they need to move forward Mindset Takeaways: