What's the average lead to appointment % for someone in the mortgage niche (for the clients) Seems like the leads I'm getting who are signing up aren't converting
Might be tweaking, but are you supposed to run ads for clients on weekends? If a lead hits the CRM on the weekend and my client doesn't work weekends, then would standard procedure be to call them Monday morning?
Call them on monday, or if you book the appointments call them on the weekend and book the appointment for Monday or whenever the client is available. It doesn't make sense to turn on and off working ads