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12 contributions to PwrdUniversity
Ad Advice
Looking some advice / feedback on this please - so i've had a new client start, we set out a creative testing roadmap. They got 1 Scaling Campaign (only running a 3 current sale ads) and then we created a DCT campaign to test creatives. We launched first DCT (us vs them) on Monday, spending $100 AUD a day and it’s only had 4 conversions - should we turn it off and try new concept already? Also, does it make sense for us to test right now? Because for some extra context - their hero product is sold out in size S + M at the moment and they are not restocking it as they are launch a new 2.0 version of this product at the end of April so they are literally just clearing stock at the moment. Appreciate any advice here
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New comment Mar 16
1 like • Mar 16
Depends really on the AOV of the product thats selling, if its got 4 purchases i wouldnt be switching it off bro, some ads get none for days and can be up and down, always remember you could potentially be turning off a winning ad, so make your changes once the ad has ran for atleast a week getting purchases here and there, or if its a lower AOV i usually let the ad run until its spent double the AOV or if its high AOV il let it run until it hits AOV in spend. Would love to hear Carsons input on it also, as everyone runs their accounts differently. Hope that helps though bro 😎
2 likes • Mar 16
Yeah id let it run until Monday, they are still getting sales and its making them $ from spend, it may not be profitable currently but Meta needs time to also populate data too so you could be missing conversions, we also upload offline events so anyone who has opted out of tracking can be matched via customer list. Also keep an eye on soft metrics, if they are good this can mean the ad is working its doing its job but their CVR might need to be looked at, ads are only a small slice of the pie everything needs to be good, landing page etc
How To Build An Irresistable Offer.. Cheat Sheet Example
Hi team, Happy Sunday, lets dive into building your offer! I just hired a coach for 10s of thousands of dollars, and the first thing he sent me was an improved offer training. Today, I am beginning this and will be feeding back to everyone in our Group. However, what I can tell you now for absolutely certainty, is the best way to gain credibility and leverage in your space is by utilising an offer that is irresitable. I showcased in the first ever workshop how important this is, and anyone who has used this concept to build there offer to the market place has been scaling for sure in any field. Examples are below! Offer Cheat Sheet: From a Rookie offer to Grand Slam Offer. V1 Offer - Commodity: "I run Facebook ads for B2B businesses" V2 Offer - Rookie: "I run profitable Facebook ads for B2B businesses in the United States" V3 Offer - Intermediate: "I help UK-based B2B businesses establish authority over competitors and help them generate an additional $4m/year" V4 Offer Grand-Slam Offer: "I help UK-based B2B businesses establish authority over competitors and generate them an additional $3.5m/year without sacrificing their profit margins" You can rank your offer by understanding how unique, appealing and ‘non-commoditised’ it is. The higher you are able to rank your offer, the higher the perceived value of your offer will be due to its nature of specificity and results-oriented promises. Use today for some downtime and planning for the week ahead!
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New comment Feb 19
0 likes • Feb 19
Fire 🔥
Yesterday Biz Development & Q&A w/Adam Added
Hi team, Yesterdays call with myself has been added to Q&A section. Some great insights were dicsussed along with our 3x biggest wins so far in Feb! You will get good insights from them if you are in eCommerce or Ads Space especially. Today, Josh will host at 2pm on running of an agency and team. Best, Adam
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New comment Feb 16
0 likes • Feb 14
Missed the call bro, looking forward to diving into this one 😤💪
Daily Calls, 2pm Ireland/UK Time.
Hi team, After taking all replies yesterday into accounts, 2pm seems to be the sweet spot, for now! So if you go to Home, Calendar, you will see todays event at 2pm Dublin time. All future calls, events and workshops will be listed in here and you will have access to all links to join by clicking the Zoom Link. Screenshot below! Any questions, just comment below or drop me a message. Excited to see you all at 2pm today! Lets go deep and really smash the week ahead. Regards, Adam
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New comment Feb 12
Daily Calls, 2pm Ireland/UK Time.
0 likes • Feb 12
2pm is perfect 💪
Workshop Live In Hub
Hi All, Yesterdays workshop with Evan went on for over 1 hour stacked with valuable insights across the creative space. We have recorded this and added it directly into the Workshop Section of the Classroom! Hope you enjoy it and any questions, just ask below!
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New comment Feb 8
1 like • Feb 8
Great call @Evan O Sullivan appreciate it bro 💪
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Matthew Connell
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9points to level up
@matthew-connell-6540
Me

Active 9h ago
Joined Jan 31, 2024
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