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Contractor Marketing Mastery

Public • 9 • $97/m

4 contributions to Contractor Marketing Mastery
Intro - Tierra Design - How we started (Yearly Recap)
Hello everyone I am the owner of Tierra Design, which is an outdoor living and landscaping company located in Sioux Falls, South Dakota. We (me and my husband) opened our business in May 1st of 2021. My husband has been in landscaping for year so he does all the installs while I run all the aspects of the business that is not seen. We live in a city that's population is around 300,000. This is what we have currently done to grow our business by year from machinery, gross revenue, systems, etc. We normally have at minimum 2-3 people working on every job, that would be my husband plus 1-or 2 other individuals. 1st year (2021) 72k Sold - Left my full time Job - Set up business entity - Started our Google page - Set up Facebook and Tiktok pages - Bought a 1500 Chevy Truck (Paid in full from my savings 16k) - Researching about the Industry (As I knew nothing) - Went to Crux Lon's Outdoor Bootcamp to help me learn more - Got CRM - Synkedup to help with quoting to make sure we are a profitable business 2nd year (2022) 90k Sold - Bought a 2018 2500 Truck to better haul (got a loan $531 monthly payments) - Set up Instagram - Set up a NEXTDOOR page for the business as well as a landscaping group - Drove 8 hours away to go to a free design class to learn how to design - Got Realtime Landscape Architect, a design program, that was the most bang for our buck - Shadowed another company for 9 days - Started taking steps to get website initiated 3rd year (2023) 172k Sold - Bought a 13k Dump trailer (got a loan $30 monthly payments) - Set up our 1st Website (before the beginning of the season) cost 3k for a one page site - Ran Facebook ads - Got one lead from it - Shadowed another company for 4 weeks - Started up in the Hardscape Mentor Group 4th year (2024) 300k PENDING - Set up another newer better website (that I own and host) cost was 4k has like 6 pages - Started SEO for Google and the website - Bought Starbucks Cards for my vendors and employees (hardscape, & nursery) - Ran 1 month of Facebook ads with no leads from it - Paid off Dump trailer - Bought a small skid loader (Bobcat S70) in October (paid in full 16k)
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New comment 22d ago
1 like • 26d
Nice breakdown of your company. Going from 172k to 300k was a nice jump. Getting away from any $500 job is definitely important, the amount of profit lost doing those tiny jobs is significant.
2 likes • 24d
@Nicolle Mendoza You should definitely be able to pay yourself after year 5. We're all here for help with marketing but I'm happy to be a resource for helping with profit. I definitely need help with marketing but dialing in profit is something I've learned quite a bit about over the last few years. I've made more in the last 2 years than I did the last 10.
🚨 Quick Social Media Strategy to Get More Work 🚨
Here’s a simple way to leverage Facebook and get more eyes on your business—takes just 5 minutes a day. 1. Log into Facebook on your personal account. 2. Search for your local city in the search bar. 3. Go to the ‘People’ tab and start sending friend requests to people in your area (up to 20 per day). 4. Post daily about your business on your personal page. Share what you’re working on, whether it’s a video or a quick update like, “Just finished this amazing project—let us know if you need help!” The key here is consistency. Posting every day ensures you stay on people's radar. When I had my landscape company, this was part of my nightly routine, and it made a huge difference. Remember, marketing is about being intentional. Don't be shy about talking about your business—whether online or in person. People need to know who you are and what you do! If you haven’t tried this strategy yet, give it a shot today. It’s a quick, free way to build up local visibility and generate more work. 🌱
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New comment 24d ago
🚨 Quick Social Media Strategy to Get More Work 🚨
0 likes • 24d
Interesting - were you ever concerned about what people would think about getting a request from a random person? I know I personally never approve those.
1 like • 24d
@Nick Conley I see. In this case you're turning your personal Facebook page into a form of a business page. I don't Facebook for anything personal anyway so this isn't much of a stretch.
Welcome to Contractor Marketing Mastery! 🎉
Glad to have you all here! This group is all about taking control of your marketing with strategies that actually work—and don't require you to rely on agencies that overpromise and underdeliver. Take a minute to introduce yourself! 👋 Let us know: 1. What trade you’re in (landscaper, deck builder, remodeler, etc.). 2. What’s the biggest issue you're hoping to solve with your marketing? Looking forward to hearing from you and helping you crush those goals! 💪
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New comment 26d ago
2 likes • 29d
Thanks Nick. I'm a landscape contractor that does design, installations and maintenance and my main challenge with marketing is just knowing what to do at all. I've relied on word of mouth, organic SEO, etc. and it's been enough to keep a crew of 3-4 busy but not grow into additional install crews.
1 like • 26d
@Nicolle Mendoza Portland, OR metro area.
Intro
Hi, I’m the owner of a landscape construction company in Central Ohio started in 2022. I do all project base work from landscaping & hardscaping design, drainage, and light excavation. I am wanting to move my business into solely a design + build company and hire my first full time employee that has experience in the hardscape & excavation industry. I am hoping to put a good system in place for marketing that gets me the quality leads to make that happen.
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New comment 29d ago
1 like • 29d
Another Max! That's a rarity.
1-4 of 4
Max Floyd
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12points to level up
@max-floyd-5143
Landscape Design/Install/Maintain company in Oregon, specializing in uncommonly beautiful landscapes.

Active 14d ago
Joined Oct 17, 2024
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