26% About Page Conversion Rate
Apparently this is 8% above average for free groups but I don't even have a great about page haha. My VSL is 12 minutes of me rambling about my life and why the community exists, zero sales tactics in it. I think the reason that my about page works is because it's simple, bold, and unique. Here's the group description: "We help you blow up on YouTube and get rich on Skool (for free)" Everyone on skool wants to get rich on skool, and a LOT of them want to use YouTube for traffic. I basically say why I'm an expert at both YT & Skool, and what they get when they join the community. This is it: / / 𝙈𝙮 𝙘𝙧𝙚𝙙𝙞𝙩𝙨: I won The Skool Games at $57,573 MRR and have 2B views on social media... 𝙃𝙚𝙧𝙚'𝙨 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙜𝙚𝙩: 🚀 𝙔𝙤𝙪𝙏𝙪𝙗𝙚 𝙎𝙞𝙢𝙥𝙡𝙞𝙛𝙞𝙚𝙙 🚀 - How to start an awesome YouTube channel from zero - How to create successful videos that you love making without ever running out of ideas - How I gained over 1.5 BILLION views on YouTube 🏆 𝙎𝙠𝙤𝙤𝙡 𝙎𝙞𝙢𝙥𝙡𝙞𝙛𝙞𝙚𝙙 🏆 - How to make $100 on skool before your free trial ends! - How to build a successful community that you love to be the leader of - How I won The Skool Games with $57K MRR 𝙅𝙤𝙞𝙣, 𝙞𝙩'𝙨 𝙛𝙧𝙚𝙚. 𝐁𝐔𝐓 𝐑𝐄𝐌𝐄𝐌𝐁𝐄𝐑... 𝐒𝐂𝐀𝐑𝐂𝐈𝐓𝐘 𝐀𝐍𝐃 𝐔𝐑𝐆𝐄𝐍𝐂𝐘 𝐒𝐎 𝐂𝐀𝐋𝐋 𝐓𝐎 𝐀𝐂𝐓𝐈𝐎𝐍 𝐍𝐎𝐖!!! // So how do you increase your about page conversion? 1. Make it BOLD. Sell the vacation, not the flight. What does your prospect really want? 2. Make it OBVIOUS. What is it? Who is it for? 3. Make it SIMPLE. Easy to read. Easy to understand. 4. Make it ATTRACTIVE. Have consistent branding. Mine is this red/pink color. No one wants a mess. A great VSL will also help you, but mine is sh*t and it converts at 26% currently. If it was optimized, it'd probably go up to 30%. I hoped you gained some VALUE. Have a good day.