Well worth a watch.

Congratulations @Penny Power OBE ! Top Authenticity Keynote Speakers in the UK to Help Embrace Your Authentic Self (champions-speakers.co.uk)

LinkedIn offers a powerful way to enhance in-person events by incorporating a virtual component, creating what's known as a hybrid event. Hybrid events combine the immediacy of in-person interactions with the broad accessibility of virtual events, making them an ideal solution for today’s marketers. Here’s how you can use LinkedIn to boost your in-person events: Why Hybrid Events? Hybrid events allow you to reach a larger audience, unrestricted by geographical limitations. This not only increases the event’s publicity but also its inclusivity, enabling participation from people who might be unable to attend in person due to various reasons such as travel constraints or health issues. Additionally, hybrid events facilitate content repurposing, allowing you to capture and reuse the video content presented during the event. Using LinkedIn for Hybrid Events LinkedIn simplifies the technical and logistical complexities of running hybrid events through its suite of tools. With LinkedIn Events, you can host virtual components, register attendees, manage live streams, and interact with your audience in real time. LinkedIn’s promotional tools allow you to increase event visibility organically or through targeted paid ads, and even gate the event to gather leads. Before the Event To use LinkedIn Live, ensure your page meets the eligibility criteria, such as having at least 150 followers and adhering to LinkedIn’s professional community policies. Choose from LinkedIn’s preferred streaming tools like Restream, Socialive, StreamYard, Switcher Studio, or Vimeo to broadcast your event. During the Event Manage your hybrid event directly from your LinkedIn Page, using features to engage with attendees like polls and real-time chats. Ensure to start your event within the scheduled window to avoid it being marked as cancelled. After the Event The event’s content doesn’t end when the live stream does. The entire event can be replayed on LinkedIn, available to a wider audience, including those who couldn’t attend live. You can gate the replay to continue generating leads and utilize the content for further marketing efforts, such as creating smaller clips for social media.

If you're a speaker, coach or consultant you may want to consider increasing your activity on LinkedIn. Posts from LinkedIn are now frequently showing up in Bing search results, often within just twelve hours. And given that Bing's usage has grown significantly due to Microsoft's investment in AI, this is an important development. Since Microsoft owns both LinkedIn and Bing, the benefit of this integration is likely to continue. So posting on LinkedIn can now do more than just engage your network, it can also improve your online visibility through Bing search results, making it a highly effective way to establish your authority, credibility and expertise.

For those of you who are curious about how to make LinkedIn work better for your business, ahead of publication of the revised and updated version of my book 'LinkedIn Lead Generation Secrets', I've set up a new group here on Skool which is totally dedicated to making more from the platform. LinkedIn is a powerhouse of opportunity for most speakers, coaches and consultants - you just need to know the secrets to making it work! Come and join us - it's free 👍 Go here to join. Phil