Hey PPC Gang, Last year, we helped our clients generate over $1,000,000 during Black Friday and Cyber Monday with Google Ads... In my latest YouTube video, I'm giving you the entire playbook so you can get your accounts fully set up and optimized ahead of 2024's biggest shopping season 🛍️ In this video, I cover: - Key Data Checks: The exact metrics to analyze from last year’s data so you know what worked, what didn’t, and what to adjust this year  - Budget Secrets: Avoid the #1 budget mistake that’s left accounts making zero sales. (This one change could make or break your Black Friday results!) 😱 - Competitor Insights: How to spot (and outsmart) aggressive competitors to capture more sales - Conversion Boosting Tips: From ad copy tweaks to asset optimizations, get the full list of updates that drive higher click-through and conversion rates 📈 ...And more. Plus, I'll show you live data from a real account, so you can see exactly how we monitor trends, adjust budgets, and track competitors. To Growing Your Google Ads!

Hey guys, in the Youtube video Complete Performance Max Campaigns it's mentioned to split out best sellers into there own campaign, if you have a store of 2000 products what is a good way to do this? As products can also change from best sellers, to mid-tier, and zombies. How do you continously monitor this and ensure the products you have allocation to each campaign correct?

We're at a crossroads and would love to get some input. I've been running a Google Shopping campaign for a fashion brand's Shopify store for 11 weeks at $40/day. (My first Google Shopping campaign) It started well, but the results have been dismal for the last 6 weeks. I was expecting improvement as the campaign collects data, but it's been the opposite. I tried adding more products to the ad group, but it didn't help, so I went back to the original products. My options: 1) Stick with it and change the conversions to include add to carts in order to gather more data and hope to eventually see some improvement. (I'm not inclined to throw more budget at it with ever diminishing returns.) 2) Start a PMax shopping campaign, even though I don't have close to 30 conversions in 30 days. 3) Drop it down to $10/day and let it gather some data, and switch back to Meta ads, which is what we were running previously. I compared the last 11 weeks with the Google shopping ads to the last 11 weeks we were running Meta ads with the same budget. (Not entirely fair, because we'd been running those Meta ads for a while and have more data.) Meta got us almost 3x as many add to carts and 30% better conversion rate. (Organic social numbers also improve when we're advertising on Meta.) I don't want to pull the plug on the shopping ads too early, but when we've had no results 38 of the last 42 days, I need to do something. My instinct is option #3 and come back to Google Shopping ads when we can afford a larger budget. (By the way, we've been checking out our competition and working on our own business, too.) Thanks in advance for sharing your thoughts.

I want to start using Google Ads are there beginner videos here that I can learn how to do so I’m an insurance agent and mortgage loan officer

I've got some major issues in a couple of campaigns where ROAS has just tanked (these are long running campaigns that have historically been doing well). I was trying to evaluate the products in the campaign (we have a large catalog of about 10K products so have products broken up into campaigns by product type). I looked at results from Sept 1 - today and it shows our cost is around $4K. I went to the products tab and selected the same date range to evaluate if I had items that were getting a lot of clicks and no revenue. When I exported that report it showed my total cost at like $500. How is this so far off? Am I not looking at something correctly?