This is something I used to struggle with. But after 100s of conversations I figured it out. To open conversations and transition to business talk: 1. Start with an observation/joke/compliment ↳ Ie. I've heard that Texas feels like a desert lately 2. Ask a light question about their business ↳ Ie. Noticed you use CK for your newsletter. Ever tried AC? 3. Use a transition question related to your service ↳ Ie. Do you get most subs from LinkedIn or somewhere else? Between each question I wait for a reply. @Tim Keen how do you go about things?

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