Earlier this week we shipped about page traffic and conversion metrics (see screenshot). Many people were asking what the average was... Here's the conversion rate averages platform wide: - Paid groups: 4% - Free groups: 18% The average for free groups is consistent, however, the average for paid groups varies significantly depending on the price, quality of traffic, and the about page content. In general, the lower the price, the higher the conversion rate. Take a screenshot of your stats and share it below so we can compare. We can all get better, together.

I've been using the internet since I was 6 years old (I'm 34 now) but I still prefer in person events > Zoom calls and I know a lot of my Skool community members do, too. This is how I use my Skool community to create affordable in person events every month & then upsell people into my private mastermind. Step 1: Grow my free community. Every other day I make a post on social media asking my audience if they want one of my helpful freebies (like a PDF, mini course, etc.) so they can make their business dreams come true faster. When they opt in to get the free thing, they're automatically invited to join my free Skool community. (Note: I never actually ever say: "JoIn My FrEe ComMuNiTy!!") Step 2: Hold nothing back. I give my free Skool community members everything I give my paying clients except for direct access to me & my team. Free community members get all the same info & course material my paying clients get. Step 3: Invite to in person event. I invite the members of my free Skool community to come learn with me in person for a 1-day. Example post. People who want to come join a waitlist (I use Jotform) and wait to be contacted. The cost is either $1,997 or just $197/month if they join my paid Skool community. (Note: In my paid Skool community, people get weekly Zoom call access to my team + monthly Zoom access to me.) Step 4: Collect payment. For the people who are a good fit, we either send them our Skool /about page where they can pay the $197/m or we send them a Stripe invoice for $1,997. Step 4: The event. We rent a venue on Peerspace, provide lunch via Whole Foods, and record the event with iPhones. Step 5: The upgrade Near the end of the event, I let everyone know about my private coaching program where they can meet with me once per week on Zoom to get results even faster.

If you're a Skool community owner and want to meet up today with a ton of other Skool community owners, come hang out at 10am today at the party :) We had a couple last min cancellations so a few spots opened up. Check out the event space here and then RSVP here 💪