It is about using the right words and knowing how to properly deliver them. By knowing the persons intentions and what they are like, you can use that by using emotional intelligence to get a better understanding of them and what they like in general and what they don’t like. You also get to a perspective of what that person’s ambitions are. We use it nearly everyday in our lives to get something we desire. For example I always knew that if I got good grades as a kid, I got every present I wanted, which worked. My mum always wanted me to get good grades, I wanted the newest toys and games and I knew what I had to do to get that.