I just added a new ad with new copy and image. Its in the same ad set, no audience changes. How can this ad have 10% CTR, no results, yet I have ads with 3-4% CTR getting in more leads. Do you think the problem might be the copy? I am still calling out the women, like in the other ads. I activated this ad yesterday and it spent around 20-25 EUR. Also, I feel like I need to create new ads every couple of days, in order to keep the leads coming. Is that normal?

Hi guys. Something interesting just happened yesterday. I didnt got any appointmentes for one day and half and I felt I shoud change something. So I duplicated the current ad and changed the image. After that, in the next 30 mins I got 5 leads with good CPL and 3 appointments. My question is: Is this normal? I feel like everytime I try new images on something new with the image, I get better results. Everytime I change the image, fb starts spending like crazy but it seems like it brings good results. Should I change the image from time to time if I dont see good results? In this case the copy and form was the same btw

I have 2 ads. Ad1 spent 170 EUR and Ad2 around 70 EUR. Both in the same ad set. Ad1 has 11.1 EUR CPL and Ad2 has 19 EUR CPL. Ad1 has 0.78% CTR and Ad2 1.58% CTR. From the beginning when I activated Ad2 it had incredible CTR. Which metric is better to follow? Also, I was thinking to check which one brought the most appointments but that's hard through GHL.

Hi guys. Last week, on thursday I started the campaign for my client. From Friday to Sunday I got 7 leads and some appointments from them. The couple of days I still got some leads, but no appointments from them. This week, from Friday to Sunday I got only 2 leads. I changed a couple of words in the copy (because they were not translated correct in my client's language). I also changed the area of the pin by 1 mile back and forth. I had 4 ads, 2 for each sex, and now I have active only the best from each ad set. Do you think there is a problem? Or maybe just a bad week? I feel bad bcs now I dont even get leads, but this week also I got some leads, but they didnt book.

I switched a bit this copy, after I've been in a call with Jimmy. What do you guys think? I've tried to put some more accent on their potential, because I feel that men nowadays want to improve and focus on that. THE COPY STARTS HERE: Only for Porvoo men who want to improve their lives! If you want: ✔️ pain free body ✔️ stronger body ✔️ a healthier life Get a FREE Intro Crossfit in Porvoo and you'll be one step closer to your ideal body and goals. You get individual training and full attention from experienced trainers who have helped hundreds of men get stronger and achieve their potential. Click "OFFER" and secure your place for a better life - 100% free *We're only giving away 20 FREE Intros this month.