If you want to get more clients but you don’t know how to spend your time each day, this is for you. I’m going to show you a simple framework for how to spend your time in the AM and in the PM to grow your business. In the past, I sat down to work with no plan. I would do a variety of things that felt good but didn’t move the needle. I ended the day frazzled. I would have been better off doing nothing. When the bank account got low, I had to stop bullsh*tting and take a look in the mirror. I asked: How can I create a routine that guarantees I do the stuff that moves the needle? The way I spend my time today is the answer to that question. And, it works. I’m having a great quarter revenue-wise. I’ve landed 5 clients in just the last 2 weeks. It’s all because of the routine. The routine is broken into two sections, AM and PM. *AM is for Advertising* Alex Hormozi teaches a fire Q&A weekly inside the Skool Group called the ‘Skool Games”. Here’s what he tells the group every week: “Most of you don’t have traffic. No one knows about you. You don’t spend enough time advertising yourself. Do this for four hours per day and you will have more demand than you can handle.” I’ve taken that advice to heart. Here’s how I spend the “advertise myself” portion of the day: -2 hours creating content (videos & writing) -2 hours reaching out to folks I won’t break down how to create content here, as it’s more straightforward. But, the reaching out part can be intimidating and confusing, I’ll admit. Here’s how I do it: If someone follows me on IG, I send them a natural message like: “Great to connect on here. I love the niche you’re in. How’d you end up there?” Now, you might think: Oh, I hate that kind of thing. It’s so salesy. Those people are just trying to pitch me. I totally agree with you. But, I’m not trying to pitch anyone. Why would I? They don’t even know me. It would be weird. At the same time, I am doing this for awareness and lead gen. So how do I balance “getting leads” with “not pitching people”?

My name is Brian Irwin and, using the advice in Brian's "Get Clients With a Book," I wrote my first self-published book titled "Liberating the Overworked Manager." It released on Amazon (and IngramSpark) on 10/1/2024 (officially). It's doing well thus far, but will fall a bit before I get reviews on it. It is a short book at only 121 pages, but there's no bullshit fluff you find in most business books today. I just wanted to put value from front to back. I did pay for a professional cover designer and editor on Upwork.