This One Weird Trick with Challenges Is Turning Heads
Everyone knows that Challenges are a LEGIT way to blow up your business... and they're a core part of Linchpin. But most people I talk to stress about coming up with the content to talk for 5 whole days. And even if they think they've got it figured out, it usually just a bunch of training that bores their audience and gets zero sales. "Challenges don't work!" they say... Having run several successful challenges myself I've got a technique that takes away the questions of "what do I talk about?" In the Linchpin Book, Russell outlines a way to take the Perfect Webinar Framework and apply it to a Challenge. It's really cool.. As a reminder, here's the Perfect Webinar: 30 Mins: Origin, New Opportunity, Vehicle False Belief 15 Mins: Internal False Belief 15 Mins: External False Belief 30 Mins: Stack and Close 30 Mins: Logic Repitch To make this work for a Challenge, just spread it out over the 5 days. Day 1: Origin, New Opportunity, Vehicle False Belief Day 2: Internal False Belief Day 3: External False Belief Day 4: Stack and Close Day 5: Logic Repitch Pretty cool right? This means you can dive deep with the Expert Secrets book and apply everything you learn there to your 5 day challenge! Bonus Tip: Take your 3 false beliefs and put them together into an "This will work even if you..." subhead on your funnel. I'm doing this right now for a client and it's been a blast putting it all together. Do this for you next challenge or reach out to have me do it for you. 🚀 - James