Need more ways to convert with your CTAs? Try this ๐
Calls-to-action (CTAs) are critical for engagement, growth, and conversions. But if youโre sticking with the same ol' โClick hereโ or โSign up now,โ youโre leaving a lot on the table. Yes, not all CTAs are created equal, and understanding how to use variations, depending on the action you want, can transform your results. 1. Use Call-to-View (CTV) for content consumption: If you want your audience to consume contentโlike watching a video or reading a postโuse CTAs that makes them curious, or promise value. Examples: - โWatch this quick video to see how itโs done.โ - โCheck out this post for a fresh perspective.โ - โRead now and learn how to avoid this common mistake.โ 2. Use Call-to-Think (CTT) for mental engagement: CTTs arenโt about immediate action but about shifting your audienceโs mindset or getting them to reflect, for instance when you want to leave a lasting impression or start a deeper conversation Examples: - โWhat would you do in this situation?โ - โHow would achieving [goal] change your life?โ - โThink about whatโs really holding you backโcould it be [problem]?โ 3. Use Call-to-Engage (CTE) for interaction: CTEs encourage likes, comments, shares, or discussions. These are all about the community feeling and creating dialogue. Examples: - โComment below with your biggest challenge!โ - โTag a friend who needs to hear this.โ - โShare this if it resonates with you.โ 4. Use Call-to-Signup (CTS) for direct conversions When itโs time for your audience to take actionโlike signing up or buyingโyour CTA needs to be direct, clear, and urgent. Examples: - โSign up now to get started.โ - โGrab your spot before itโs gone!โ - โJoin the program and transform today.โ The magic happens when you mix these variations throughout your content strategy. Use CTVs to build awareness, CTTs to deepen connections, CTEs to grow engagement, and CTSs to drive action. So, which CTA variation are you using mostโand which one could you try next? PS: Which CTA variation did I use here ? ๐