So we always hear, "solve your clients problems with your offer." Or, "Start your copy by actually identifying your audiences problem." But how do you actually: 1. Identify what problem you're solving with your community 2. And then solve it EFFECTIVELY? Here's a framework to copy paste into your marketing: To find their problem, you have to determine what kind of person they are. 👀 And most importantly, what insecurity they have. There's only 4: 1: People Pleasers: These are yes-men who will go out of their way to be nice and do stuff for other people in order to be accepted. They have the following insecurity: they devalue themselves/think they're not good enough. 2: Combative people - These people who bring down other people in order to make themselves feel better. They also fall into insecurity of low value/worthlessness. 3: Competitive people - They have to essentially brag and place themselves above you in order to feel good about themselves. They have an insecurity of being helpless. 4: Cooperative - How can I give you value. These people are typically not insecure about their own ability but rather that they don't have the proper connections/blueprints that other people have to be successful. Now depending on who you're talking to, you need to cater to their insecurity and give them what they feel like they're lacking. Hopeless? They need belief. But these people aren't great to work with. Helpless? They feel like one good blueprint or mentor will give them what they need to unlock their potential. This was me, and that's why I invested into my first course. SO determine their insecurity and solve their problem 😎 Problem-Solving Always Comes Down To 3 Elements - Time - Money - Energy Your product should either eliminate work they'd have to do (saving energy), save or make them money, or save time. There we go! To get your copy reviewed, and the full blueprints I use to write 7-figure copy for my skool Games winners, join skool.com/copy while there's still 10 spots left.

I was sitting at my desk, writing down a to-do list for this evening (I treat 8pm-1am like a second work day LOL) And saw my Alex Hormozi notes from last month. Felt like finding a treasure map... I completely erased and rewrote my to-do list as I read through the gems he shared. So... I never do live calls in here, but before I fly out for Ireland tomorrow, I'm going Live and sharing all my Hormozi notes. This call will not be recorded. I also whipped up something magical based on that event and you guys get to see it first. 12pm EST See you there ?

Something exciting is happening today. Want to know the key thing all successful Skool communities have? Beyond just good copy... There's a tool that takes good copy, and turns it into a cash MACHINE. And that is called a VSL. My friend @Yahya Kazi studies VSL's and has an incredible skill in creating videos that convert. In 1.5 hours, he's about to share everything he knows, in a webinar exclusive to this communities members. And I rarely do calls in this community, so you don't want to miss this. See you on!

Anyone want to be a part of this and get a crazy copywriting package? And if you come to Vegas I’ll spend a whole day building your funnel with you? Its so close I’m just making crazy offers at this point. Haven’t promised anyone my first born child yet though so maybe that’s next

Update on the journey! Competition is getting insane… But I am number 16! 24 hours to go. Anyone who joins in the next 24 hours, I’m inviting to come work with me for a day in Vegas. I will do a deep dive intensive workshop to build out your whole marketing system. Only for the next five people. This is the Hail Mary, homestretch, and it will be historic. One girl, one crazy offer, 24 hours