💡 Mozi Money Minute: 5x boost conversion - VSL

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I usually spent the first 10-15 minutes reading eMails in the very early morning (4:30am) from a selected few newsletters and heavy weights in the domain I want to improve.

This morning 𝗮 𝗼𝗻𝗲 𝗺𝗶𝗻𝘂𝘁𝗲 𝗿𝗲𝗮𝗱 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲𝗹𝘆 𝘁𝗼𝗼𝗸 #1𝘀𝘁 𝗽𝗹𝗮𝗰𝗲. 🥇🏆

And not coincidentally it was from Alex Hormozi's Mozi Money Minute.

If you have missed it - or you have not subscribed - 𝗶𝘁 𝘁𝗿𝘂𝗹𝘆 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝘀 𝗼𝗻𝗲 𝗺𝗶𝗻𝘂𝘁𝗲 𝗴𝗲𝗺𝘀.

Here you go: 𝗠𝗼𝘇𝗶 𝗠𝗼𝗻𝗲𝘆 𝗠𝗶𝗻𝘂𝘁𝗲: 80% 𝗱𝗿𝗼𝗽 𝗶𝗻 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 😱 …𝘁𝗵𝗲𝗻 𝗮 5𝘅 😜

We recently had one of the top converting communities on Skool drop their conversion by 80%.

What they did: 𝗿𝗲𝗺𝗼𝘃𝗲𝗱 𝘁𝗵𝗲𝗶𝗿 𝘃𝗶𝗱𝗲𝗼 𝗼𝗻 𝘁𝗵𝗲 𝗮𝗯𝗼𝘂𝘁 𝗽𝗮𝗴𝗲 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 “𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝗶𝗻 𝘁𝗼𝗼 𝗯𝗶𝗴 𝗮 𝗿𝘂𝘀𝗵 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵 𝗮 𝘃𝗶𝗱𝗲𝗼.” 𝗧𝗵𝗲𝘆 𝘄𝗲𝗿𝗲 𝘄𝗿𝗼𝗻𝗴, 𝗼𝗯𝘃𝗶𝗼𝘂𝘀𝗹𝘆. 𝗧𝗵𝗲𝘆 𝗽𝘂𝘁 𝗶𝘁 𝗯𝗮𝗰𝗸 𝘂𝗽 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗿𝗲𝘁𝘂𝗿𝗻𝗲𝗱. 🚀

This worked for us too. Seeing how powerful the video was (almost nothing else affects conversions 5x), I went to work on trying to beat our control video at Skool.com/games.

We ran 100,000 clicks to the page with a new video and got a 𝘀𝘁𝗮𝘁𝗶𝘀𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 20% 𝗯𝗼𝗼𝘀𝘁 𝗶𝗻 𝗽𝗮𝗴𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀. 🥳💪🏼

𝗠𝗼𝗿𝗮𝗹: most people don’t watch the video, read the testimonials, or the FAQs. 𝗕𝘂𝘁…𝗧𝗛𝗘 𝗕𝗨𝗬𝗘𝗥𝗦 𝗗𝗢.

𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮 𝗳𝗶𝗿𝗲. 🔥 𝗔𝗻𝗱 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗹𝗶𝗴𝗵𝘁 🕯️𝗼𝗻𝗲 𝘁𝗼 𝗴𝗲𝘁 𝗮 𝗯𝘂𝘆𝗲𝗿.

Make your page for the buyers, not everyone. And the buyers will reward you. Put the video back up. Add the FAQs. The right people read them.

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