This video from Alex Hormozi can help you understand anchoring and how it can be effective in sales. By presenting a very high-priced item first, you set a standard in the customer's mind. Everything else looks more affordable in comparison, making the second-highest option seem like a better deal. Share in the comments below how you might use anchoring in a sales situation for your business. Remember to write a response between 25 to 100 words. Engage with your classmates by replying to 2 comments, and don't forget to like 3 comments that offer insightful ideas.