🚧 How can you distinguish between a real obstacle and a mere objection in sales?

Alex Hormozi’s emphasis on identifying and handling obstacles and objections during the sales process can guide you in sharpening your sales tactics. Think about his distinction between obstacles that appear before the sale and objections that occur after you pitch. How would you apply his strategies to differentiate and tackle these challenges in a real sales scenario? Share your thoughts in the comments in 25 to 100 words, reply to 2 of your classmates' comments, and like 3 others that provide insightful perspectives.

Link to Course Module: https://www.skool.com/acquisitionuniversity/classroom/2bc394c1?md=b3599c97e34b4f4388f7367c4042d2ab

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