service delivery question
Got a budget of $30/day for my client. What does the timeline for managing ads look like and how do I spread the budget out across that time?
I've been hearing things like starting off less to not get banned but then some people are saying to spend over the daily budget in the early stages to find the winners quicker. What exact numbers would I plug in? Would I start at like $20/day while doing Dynamic Creative Testing and then go over daily budget to find winners for 2-3 days and then keep the winners running while split testing diff stuff?
Curious how the timeline looks too, do I iterate every 3 days or certain # of impressions, or what's the metric there?
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Matt Burt
2
service delivery question
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