Chiropractic Manifesto · Brand Fusion for Chiros

Chiropractic Manifesto

Happy Birthday chiropractic! 🥳

After working with chiropractors for over 15 years on their brands, I noticed a few recurring topics. And I wondered if there's an underlying theme that runs throughout the industry – a similar purpose, a vision and certain core values.

But every time I brought it up with my chiropractor friends and clients, I pretty much got the same answer: It sounds like a great idea, but you'll never get everybody to agree on anything. 😏

So I never tried.

Until now.

Because if you know me, you know my response to "You can't do that." is usually: "Oh yeah? Hold my drink..." 😬 The new brand builder platform we're working with allowed me to speed up the entire process immensely, and really made it possible for me to put this together in record time.

The gift 🎁

The result is what I consider my gift to chiropractic.

It's a brand strategy for the entire chiropractic profession.

I don't even know if that's a thing. I've never seen this done before. The only thing that comes close is the "Got Milk?" and the "Beef, it's what's for dinner" campaigns from the '90s.

With Balanced Brand's Vision in mind, I created this document to give new chiropractors the tools to work ON their business, not just IN their business.

I call it the Chiropractic Manifesto.

It's a 46-page document outlining the Brand of Chiropractic from my point of view.

It is meant as point zero for chiropractic communications. This is what everybody SHOULD be talking about.

I know that brand strategy is something most small business owners have never heard off, or if they heard of it, they believe it's just something for the big players, the billion-dollar brands.

For that reason, I'll be hosting a BRAND STORM session on October 3rd at 11 am ET! Make sure to register!

2 comments