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12d ago in General discussion
๐˜๐จ๐ฎ ๐ก๐š๐ฏ๐ž ๐ฃ๐ฎ๐ฌ๐ญ ๐Ÿ– ๐ฌ๐ž๐œ๐จ๐ง๐๐ฌ ๐ญ๐จ ๐ฆ๐š๐ค๐ž ๐š ๐ฅ๐š๐ฌ๐ญ๐ข๐ง๐  ๐ข๐ฆ๐ฉ๐ซ๐ž๐ฌ๐ฌ๐ข๐จ๐ง. โฑ
Here's how to do it......3 steps:
1. Highlight their dream outcome.
When asked what do you do?
Answer with the benefits they'll gain,NOT the services you provide.
For example,
๐‘ฐ ๐’‰๐’†๐’๐’‘ ๐’ƒ๐’–๐’”๐’Š๐’๐’†๐’”๐’” ๐’๐’˜๐’๐’†๐’“๐’” ๐’ˆ๐’†๐’• ๐’Ž๐’๐’๐’†๐’š ๐’๐’–๐’• ๐’๐’‡ ๐’•๐’‰๐’†๐’Š๐’“ ๐’„๐’๐’“๐’‘๐’๐’“๐’‚๐’•๐’Š๐’๐’๐’” ๐’•๐’‚๐’™ ๐’‡๐’“๐’†๐’†, ๐’”๐’ ๐’•๐’‰๐’†๐’š ๐’„๐’‚๐’ ๐’“๐’†๐’•๐’Š๐’“๐’† ๐’”๐’•๐’“๐’†๐’”๐’” ๐’‡๐’“๐’†๐’†"
2. Be different
Think about why your clients chose you over every other advisor.
Maybe it's the niche you specialise in or an approach no one else offers.
Not sure why your clients chose you?
3. Ask them!
You may be surprised at what you hear
Once you get your offer clear, concise, and impactful,watch how the right words attract the right clients.
Happy Prospecting!
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Ermos Erotocritou
5
๐˜๐จ๐ฎ ๐ก๐š๐ฏ๐ž ๐ฃ๐ฎ๐ฌ๐ญ ๐Ÿ– ๐ฌ๐ž๐œ๐จ๐ง๐๐ฌ ๐ญ๐จ ๐ฆ๐š๐ค๐ž ๐š ๐ฅ๐š๐ฌ๐ญ๐ข๐ง๐  ๐ข๐ฆ๐ฉ๐ซ๐ž๐ฌ๐ฌ๐ข๐จ๐ง. โฑ
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Olivia Sienna
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