Prospecting is a consistency game,
↳ and for Advisors nothing is more important.
Does this sound familiar?
You start the week with great intentions, but then:
→ emails come in
→ admin issues pop up
→ shiny object distracts you and the week is over without one new lead.
SOLUTION: Block prospecting time in your calendar.
→ make it sacred
→ ZERO distractions
→ protect it at all costs
Clients care about themselves, and your messaging has to reflect that.
Here are the basics of a good outreach email:
1. Show you know what they’re worried about
2. Use an actual client win
3. Provide the solution
4. Call to action
SAMPLE EMAIL: [Subject Line] This might interest you.
"Hey (name),
I was working with one of my client’s Steve this week.
He was concerned about being able to retire in 3 years.
After showing him several solutions, he was surprised to see that retiring in 3 years was achievable. Even earlier if he wants to.
I’d love to show you some solutions that would work for you.
Worth a 15-minute chat?"