How to book meetings, from prospects that DON'T show up

How to book meetings, from prospects that DON'T show up to your webinar

Sounds crazy but let me explain...

I was working with a financial advisor that was distraught that no one showed up to his webinar

I encouraged him to deliver his webinar whether there were 100 attendees or zero attendees

He lived up to his end of the bargain

↳ and delivered a top notch presentation...... to no one

I explained that the magic happens AFTER the webinar

We extracted several one minute segments from his webinar and

→ created powerful LinkedIn posts

→ reached out to the 14 people that RSVP'ed and sent them one clip

→ used the clips to get other prospects interested that didn't RSVP

Result:

→ 8 new prospects in his pipeline

→ 3 new meetings

→ 2 new clients

Lesson: By being creative, you can turn what most advisors look at as failure, into success

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