How to tackle the top 4 objections when selling permanent insurance

Gather round folks, it's time for a masterclass in selling permanent insurance.

I've been around the block more times than I can count, talked to more business owners than there are memes on the internet.

Today, I'm gonna spill the beans on how to tackle the top objections you'll face when selling permanent insurance. Buckle up, 'cause we're diving in.

First things first, objections aren't just what people say out loud, it's what they're thinking in the dark corners of their minds that can really trip you up.

So, you gotta be one step ahead, like a chess grandmaster plotting their next move. Pre-deliver those answers like you're handing out candy on Halloween, and watch those objections melt away like snow in the spring.

Number one on our hit list: "I don’t want to lose access to my money." Well, who does, right? It's like giving away your lunch money and hoping it magically reappears. But fear not, my friends, with permanent insurance, it's like stashing your cash in a secret vault with a VIP access card. You still got it, it's just hanging out in a safer place.

Now, objection number two: "I don’t want my kids to have too much money." Ha, classic. Listen up, folks, if your kids haven't turned into spoiled brats by the time they hit 18, they're probably safe. But hey, here's the deal: your money's gotta go somewhere, and last time I checked, leaving it to the government wasn't high on anyone's wish-list. So, let's plan ahead and make sure Junior's future is secure without turning them into trust fund babies.

On to number three: "I need to run this by my accountant." Well, ain't that just a fancy way of saying "gimme some time to think about it"? Don't sweat it, folks, invite the accountant to the party. It's a win-win. You get a new COI, your client gets some peace of mind, and everyone's happy.

Last but not least, objection number four: "I don’t need more insurance/any insurance." Now, I'm inclined to agree with most folks on this one. Term, shmterm, am I right? But here's the kicker: permanent insurance isn't just about covering your butt, it's about building a fortress of financial fortitude. Tax-free income, low volatility investing, it's like having your cake and eating it too. So, let's rebrand this bad boy. It's not insurance, it's a ticket to "financial freedom".

In the game of selling, objections are just hurdles waiting to be jumped. So, arm yourselves with answers, deliver 'em with confidence, and watch those objections vanish into thin air. You'll not only win, but your clients will be thanking their lucky stars they met you.

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