So this is something I stumbled across today by listening to a podcast.
I think it's pure genius for marketing.
You create a mini quiz called a scorecard (I did a retirement quiz).
People complete the quiz (signaling they are interested in retirement).
You receive an email of a new lead.
If you want to try and see what it looks like here is mine:
I just did a trail version so it only has 10 responses left but feel free to look into it I think its a great tool to have.