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Oct 6 in Other
2 Paths To Grow Your Free Skool With Ads
I want to break down the two main paths you can take to grow your FREE skool community using Facebook ads. I've seen many of you struggling with this, so let's clear things up!
Path 1: Sales Campaign with (Optional Landing Page because you can also send people directly to the about page)
Here's how it works:
- Set up a sales campaign in Facebook Ads Manager
- Choose "Complete Registration" as your optimization event
- Make sure your landing page has the skool tracking pixel installed
- Include the "Page View" event pixel on your funnel page
The flow here is: Ad → Your Landing Page → About Page → Community Registration
Or the shorter path: Ad → About Page → Community Registration
Path 2: Lead Generation Campaign
This is my personal favorite for growing your email list and community simultaneously:
- Create a lead generation campaign in Ads Manager
- Use Facebook's native lead forms (those instant forms that pop up)
- Collect emails directly on Facebook
- Use the thank you page to direct people to your community
The flow looks like this: Ad → Facebook Lead Form → Thank You Page → Community Registration
I love this approach because it typically gives you cheaper leads and prioritizes your email list growth.
Plus, you can invite people to join your community right away on the thank you screen.
Comparing the 2 strategies in ads manager
https://www.loom.com/share/1c4f7672543b468aaf126549ef18e8d9?sid=d39e36e8-ba41-4f78-8192-0ef06faa0615
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2 Paths To Grow Your Free Skool With Ads
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