How do I book 7 appointments a week WITHOUT outreach?
This is my exact strategy:
CONTENT
It is really that simple.
Just produce more content.
The best form of marketing is organic marketing.
The best form of organic marketing is literally just PRODUCING CONTENT.
Why should you trust me?
Well I’ve consistently made over $6,000/month at 15 years old and the sole reason I was able to grow my agency and community was simply because of content.
Now, by content, I don’t mean any old content.
All of your posts should be a problem solver for your ICP.
ICP stands for ‘Ideal Customer Profile’
It basically means, “who is the person you are trying to help”
There’s no point of helping SMMA agency owners when your post is about creating youtube videos.
For example this post is solving lead problem for ONLINE COACHES who don't want to do outreach..
Literally ALL online coaches hate outreach.
(debate in the commets if you love it)
That's how you want to think about each one of your posts.
If you don't know your ICP's problems and desires you should go back to the drawing board and figure those out before anything else.
For example I help skool community owners who struggle with:
→ Skool community owners who don't have time to commit to inbound systems
→ Skool community owners who don't even know how inbound works
→ Skool community owners who struggle to get consistent lead flow
→ Skool community owners who want quick inbound leads
Now that’s the fundamentals covered for content.
However…
You may be thinking “where do I get infinite content ideas?”
Well lucky for you, I got the perfect answer.
There’s a few ways you can go about this.
1. LinkedIn
If you don’t have LinkedIn, wtf are you doing with your life.
Get on linkedin ASAP!
Then I want you to connect with experts in your niche, and browse through the content they’re posting.
If you see a post that sparks your interest and you know it would help your ICP, then copy-paste that post into a google doc.
Repeat this process until you have at least 10-15 posts.
Then I recommend literally rewording the whole post so it seems genuine and authentic to you.
Add your own story to it. Add some more information to it.
THAT’S IT!
2. Twitter/X
The idea is the exact same as linkedin.
Copy paste threads or tweets the resonate with your ICP.
Expand on them.
If you’re struggling to expand your content, try these few things.
Add your own story (gaslight it a little bit)
Share a personal experience.
Share a client experience.
Connect the post with another one (connecting blocks)
That’s it.
One thing to keep in mind is make sure that your content is never longer than it needs to be.
JUST PURE VALUE! THEN CUT!
Simple as that.
Then the gold mine is at the end of your post.
HAVE A CTA!
That CTA could be to DM you for more help, or comment.
Then you can reach out to those people and help them out with a problem (qualified lead).
Get them on a sales then call…
THEN CLOSE!!!
Simple as that.
Hope this helps.
If you need more help integrating this post into your business or community, drop below a comment and I’ll help you out.