I've been studying creators with small audiences, trying to find the best way to monetize. I now think it really isn't that hard to make good money, even with little to no audience. I see creators all the time making 20k/month or more with less than a 100 followers only getting about 100 views per video. Implementing these strategies in my business makes me money with only 14 subscribers on youtube. If you have little to no audience and are trying your best to monetize, here's a few tricks I've learned that works:
- High Ticket Offer
Since your traffic is very minimal and you have little to no lead flow, you need to make it count. Selling 10 people a $49 offer won't make you $10,000. Selling 10 people a $999 offer will. Your problem isn't scalability, it's that nobody wants to buy your stuff. To justify the price, your offer needs to be DWY (1-1 coaching) or DFY (services) or a combination of both, there also needs to be some kind of guarantee that minimizes the risk. For example, if your clients don't achieve a certain result within a certain timeframe you will give them their money back or work with them for free until they do (preferably both).
2. Value Funnel
Give away as much stuff for free as you possibly can. Everything you're thinking of making people pay for, make a free skool community and give it to people for free. The goal is to build trust and credibility with your audience. Provide them value and get them results for free and they'll want to buy whatever you're selling no matter the price. Give away all the information for free, sell the implementation. (A skool games winner last month got me to buy his high ticket offer this way 馃憖)
3. Sales System
It's very important to have a free community if you have a small audience. It builds a degree of authority, and it allows you to have a place to provide more value to your potential customers. But it also puts them all in one place so that you can convert them. The only conversion method you should be doing is onboarding calls, get as many people on the phone with you as possible, coach them for free for 30 minutes, if they're a good fit for your offer pitch it to them at the end of the call. A lot of people are scared of getting on calls, i was too. But when i finally gave it a shot i realized how powerful selling on calls is, if you can just book calls and you have a good offer you will make money.
4. Client Success
You're product needs to be really really good, make sure your customers are getting great results. If not, start overdelivering to make sure they do. Getting your customers good results (especially your first customers!!!) is very very important. Not only can you advertise the results your customers got which will make people trust you more and boost conversions by a lot, your customers will tell other people great things about your product. Which will bring inbound leads that you don't have to go get yourself.
5. Grow your audience
If you're not consistently posting organic content, wyd? Start right now if you aren't, if you just keep making valuable content for your ICP, people will pay attention to you sooner or later and your channel will grow, which means more leads, and more customers. Don't worry about views, they don't matter. Just worry about making valuable content that helps your niche and the leads will flow in.